Saving on trips to the supermarket and drugstore doesn't mean you have to shorten your shopping list.

Savvy consumers can easily save 30% or more with a simple switch from big-name brands to store labels. Sure, the packaging may not be as pretty, or the contents as tasty as your favorite brands, but in many cases, the only thing that's not premium about generics is the price.

The little-known secret about generics is that many store-label brands are produced by the same manufacturers that make the products you know and love. Underneath the packaging, you've got identical breadcrumbs (made by 4C Corp.), aluminum foil (made by Alcoa Reynolds Wrap) and frozen vegetables (made by Birds Eye).