According to HD Guru, Sony is planning huge price cuts on their 2008 model HD TVs in May. Apparently Sony has been deeply saddened by loosing the number one spot to a slew of rivals and is taking steps to gain back the bragging rights. This is great news for consumers who will see price cuts between 20 and 25% on current models including the Bravia Line beginning in May.

This is awesome news even if you aren't interested in inflating Sony's ego. A move like this should force other major manufacturers to drop price, including Toshiba, Panasonic and even resellers like Westinghouse. Similarly this downward trend in pricing could force plasma TV prices to drop in order to remain competitive. A situation like this could do a lot stimulate the economy; mix the stimulus package with concern for the digital TV switchover, toss in drastically reduced prices and many consumers will easily find a reason to buy a new TV.

If you are in the market for a TV, you better wait a week or so until prices start dropping. If you aren't looking for a Sony brand LCD, put your purchase on hold until the end of the month to let manufacturers and retailers catch up to the price drops. There are few things more annoying than seeing the TV you just set up at home 25% cheaper a week later. If you have already purchased an HD TV be sure to check on the price guarantee many big box retailers have. If it looks like you will run out of time before your new Sony's price is corrected you may want to return it and pick one up when the price drops, watch out for restocking fees if you go this route.

Not that I'm looking, or anything, but experts say if you're in the market for a new HDTV, now is the time to buy it. Conventional wisdom has it that the best time to buy a new TV is in the weeks just after the Superbowl, when retailers are moving out the old to make room for the new.

Of course, actual HDTV sales weren't as spectacular as retailers had hoped...a taste of tapped-out consumers perhaps?

Hope springs eternal. According to some reports, analysts at Pacific Media Associates say we can expect a 15.6% drop on flat panel display prices this year. According to the research company, last year saw a 14.7% price drop on HDTVs, which increased sales by 41%. Sales will continue to skyrocket in the period leading up to the switch to Digital TV next year.

We all know that HDTV's are about the only thing going down in price these days. Will the recession we're in or about to enter (depending on who you're reading) have any affect on this symbol of American consumerism?

If you're running some older analog-only television sets in that extra bedroom or summer home, you may already know that come February 2009, those older televisions that get their signals using an over-the-air antenna will go blank as the FCC shuts off the analog television airwaves to make room for more wireless services here in the U.S.

Now, this won't affect most of us -- cable and satellite customers won't notice any difference -- but for those televisions that need to receive signals from some sort of antenna, you'll need a new converter box. Basically, these $60 (roughly) boxes will allow older, analog-only television sets to receive the newer digital (HDTV) signals broadcast by just about every network television station and turn that signal into an older analog signal that those older televisions can then display.

For those of us with boats, cabins and other places that use analog-only television, what to do! Well, the U.S. Government will supply two $40 coupons for each U.S. household to help defray most of the cost of up to two of these converter boxes just by supplying a name and mailing address.

These coupons won't be mailed until sometime in late February (or later), when national consumer electronics retailers are expected to have the analog converter boxes available. You can apply for your two free $40 coupons by visiting www.dtv2009.gov today and get your name on the list. If you need a few of these boxes, the two coupons will save your wallet $80 come a year from this February.

Starting in February 2009, analog television signals will cease transmission in the U.S., as the transition to digital television should be complete. Actually, progress is heavily underway right now. Go into any store that sells televisions and good luck finding any without the digital tuners already included.

Stores like Best Buy and Wal-Mart will begin selling digital television converter boxes starting after the new year (February, to be exact) to allow American television watchers ample time to prepare for their destiny as digital consumers.

Here's an idea: instead of upgrading to new televisions for your home or office, why not save some dosh and bring home converter boxes? They will give your older, antenna-only boob tubes a longer lease on life. As an added bonus, the government will credit you up to $80 for your effort. Where's the downside?

Keep in mind, these credits are really only for the Luddites still using rabbit ears and roof antennas. Cable and satellite customers will be unaffected. Still, there's an estimated 13-21 million households that will need one (or more) of these boxes. If you have a large investment in a big-screen TV or a bunch or perfectly working older TVs, you'll need some of these boxes. They'll be widely-available wherever home electronics are sold.