Celebrity Endorsement Fouls

Rachael Ray

Dunkin' Donuts

Back in January, Rachael Ray reportedly had a hissy fit when an assistant handed her a Dunkin Donuts coffee to drink between takes of a Dunkin Donuts commercial. According to a food blog, the domestic diva reportedly demanded that someone "bring me MY coffee" (a Starbucks caf') before continuing. Also in May, an online advertisement was pulled after conservatives complained that the scarf she was wearing was too similar to a kaffiyeah, once popularized by late PLO leader Yasser Arafat.
Next: Cybil Shepherd and James Garner

James Garner and Cybil Shepherd

Beef Industry Council

Back in 1986, the Beef Industry Council of the Meat Board and the Cattleman's Beef Board signed Cybil Shepherd and James Garner as celebrity spokespeople for their $30 million PR campaign to promote meat. In theory it was a great plan. But they ran into a PR nightmare when Garner underwent heart surgery (guess he like that red meat a bit too much) and Shepherd admitted that she didn't eat meat.

Next: Paris Hilton

Paris Hilton

Her own shoe line

You would be hard pressed to find a young star who is photographed more frequently than Paris Hilton. Besides both being a blonde tabloid fixture, she has her own line of shoes, Paris Hilton Footwear. Not that she is photographed wearing them often, which apparently no one told her is part of the idea of being a celebrity with your own shoe line. If Paris (whose shoes, like her own foot come in size 11) never bothers to wear their own brands, why should anyone else?

Next: Sean Combs

Sean Combs

Ciroc Vodka

Last year, P. Diddy signed a deal with London-based Diageo, a beverage brand that includes Ciroc Vodka that could reportedly earn him $100 million. But while in Londontown, according to a British tabloid, the hip-hop impresario blew some $164,000 on 17 magnums of Moet Rose, six magnums of Dom Perignon champagne and plenty of Sputnik vodka. According to a Diageo spokesperson his deal includes "the commitment to promoting responsible decision-making when it comes to drinking."

Next: Jennifer Aniston

Jennifer Aniston

Glaceau VitaminWater

Jennifer Aniston doesn't endorse many products so when she signed a lucrative deal to promote Glaceau Vitaminwater it became major news. But when a 7-storey billboard ad appeared on Sunset Boulevard, featuring the former Friends actress and stated that, "I love the reflection of water (but what I drink is a reflection of me") there was plenty of chattering in the blogosphere. A tabloid reported that Aniston was back to smoking Marlboro Lights ' which reportedly drove Brad Pitt crazy ' not quite the lifestyle choice that Glaceau promotes.
Next: Lindsay Lohan

Lindsay Lohan

Ariva nicotine gum

When Lindsay Lohan was photographed in late 2007 carrying a pack of Ariva nicotine gum, it was reported that she has signed a five-figure endorsement deal. It seemed like perfect timing for the wild child actress, who reportedly was suffering with a cash shortage. But when she was photographed smoking while vacationing on the Italian island of Capri; Ariva denied any business dealings with Lohan.

Next: Angelina Jolie

Angelina Jolie

St. John's

It came as some surprise when the actress-turned-activist signed an endorsement deal with conservative designer St John in 2006. "I am a working mother who has set goals to accomplish a lot in this world. I want my wardrobe to be beautiful, sexy and comfortable ' all at the same time. St. John is all of those things," Jolie said. At January's Screen Actors Guild Awards she wore a Hermes gown and then at the Cannes Film Festival, the Oscar-winner dazzled photographers in a green Max Azaria dress.
Next: Britney Spears

Britney Spears

Pepsi

When Britney Spears' 2-year, $7 million dollar endorsement deal with Pepsi ended in 2003, the pop tart had yet to experience her protracted and well-documented fall from grace. In that respect, the company who claims to be the choice of a new generation was well ahead of the curve. But perhaps PepsiCo knew something that the rest of us didn't; according to one tabloid report, while attending a rehab center, Spears could only drink soda or water, she revealed her penchant for Coca-Cola ' reportedly downing two dozen cans a day.
Next: Martina Hingis

Martina Hingis

Sergio Tacchini

Once upon a time Martina Hingis was an endorser for Italian sneaker maker Sergio Tacchini but after a few injury-plagued seasons in 2001 she filed a $40 million lawsuit against the company, blaming them for her damaged feet. Although the suit was dismissed by a Manhattan Supreme Court judge a year later, the damage was done: in May 2008 the company, which has outfitted kicks for tennis champs like John McEnroe and Pete Sampras, filed for bankruptcy.

Next: Teri Hatcher

Teri Hatcher

Hydroderm

Teri Hatcher was sued for $2 million by Hydroderm last year when the cosmetics company accused the Desperate Housewife star of failing to live up to her contract. Hydroderm claimed in a lawsuit filed in Los Angeles Superior Court that Hatcher talked up CityLips lip gloss (made by Hydroderm's competitors CityLips) when she should've been spouting about them. But Hatcher left them pouting when she counter-sued and the case was settled out of court.

Next: Charlize Theron

Charlize Theron

Raymond Weil

Oscar-winner Charlize Theron was also accused of breach of contract by Swiss timekeepers Raymond Weil, who said the South African-born actress was seen wearing ' gasp! ' a Dior watch! According to the lawsuit, filed in February in New York, Theron was supposed to wear only Raymond Weil watches 24/7 365. The company wanted their "substantial funds" returned.

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