Celebrity Endorsement Hits and Misses
Featuring
In this feature, BusinessWeek columnist Steve McKee evaluates celebrity endorsements from over the years, offering his take on the overall effectiveness of each match. Consider the five-star ranking system below, then read on for the hits and the misses.
= Smart. Very smart
= Not a bad idea
= Hmmm'
= C'mon. Really?
= What were they thinking?
Read the Article
First Up: Kathie Lee Gifford
= Smart. Very smart = Not a bad idea = Hmmm' = C'mon. Really? = What were they thinking?Read the Article
First Up: Kathie Lee Gifford
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