Best New Grocery Products

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11 New Supermarket Standouts

For the sixth consecutive year, the editors at Progressive Grocer, a food retail industry expert, have surveyed a wide assortment of new items from all supermarket categories and delivered their verdicts on the best of the bunch.

Click through our gallery to see a sampling of the almost-70 items that Progressive Grocer picked as the best new grocery products for 2008.

First Up: New in Vitamins

Betty Crocker Cookie Icing

Why Progressive Grocer Likes It:

The first ready-to-use royal icing in a stay-fresh, stay-soft pouch, Betty Crocker Cookie Icing from Ocala, Fla.-based Signature Brands creates a smooth, hard finish that sets in minutes, with no additional preparation or mixing required.

Next: New in Mascara

Maybelline Colossal Volume Express Mascara

Why Progressive Grocer Likes It:

Maybelline New York Colossal Volume Express Mascara uses a combination of a collagen formula and a patented MegaBrush to control even the most miniscule lashes, and deliver nine times the volume of traditional products, according to New York-based Maybelline. We found the brush a major revelation and a breeze to use.

Next: New in Rice

Quilted Northern Ultra Plush

Why Progressive Grocer Likes It:

Ultra Plush is the first nationally distributed three-ply bath tissue, according to Atlanta-based Georgia-Pacific. G-P designed the rolls for quality and efficiency, as well as to deliver a "luxuriously plush experience" in bathrooms. In addition, the company teamed up with Susan G. Komen for the Cure for an on-pack program, in which GP will donate 50 cents for every UPC collected and redeemed online, or mailed in from specially marked packages of Northern Ultra bath tissue.
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Annie Chun's Black Pearl Rice

Why Progressive Grocer Likes It:

Annie Chun's Black Pearl Rice combines black rice with sprouted brown rice for a healthful blend of complex, nutty flavors. Once reserved for the emperors of ancient China, this complex, medium-grain rice is often called "forbidden rice" and was revered for its nutritional qualities. It's rich in amino acids and high in vitamins and minerals such as iron, potassium and magnesium. Shelf stable, microwaveable, and ready in just one minute.
Next: New in Potatoes

Disney Garden Single Bakers

Why Progressive Grocer Likes It:

In tandem with its continuing focus on increasing consumption of fruits and vegetables among children, Bancroft, Wis.-based Russet Potato Exchange has whipped up Disney Garden Single Bakers just for kids. The portion-controlled, smaller-size potatoes, which also offer collectible stickers on every spud, come with easy microwave instructions so kids can make them by themselves.

Next: New in Muffins

Corn VitaTops

Why Progressive Grocer Likes It:

Just the tops, please! A guilt-free, healthy alternative to an all-American classic, all-natural, 100-calorie Corn VitaTops, one of four varieties in a line of muffin tops introduced by New York-based Vitalicious, contain one gram of fat, six grams of fiber, four grams of protein, and 15 vitamins and minerals.

Next: New in Toddler Food

Graduates Yogurt Melts

Why Progressive Grocer Likes It:

Touted by Florham Park, N.J.-based Nestle Infant Nutrition as the first portable, shelf-stable yogurt snack with live and active cultures, the Gerber Graduates Yogurt Melts line comes in three toddler-friendly flavors: Strawberry, Mixed Berries, and Peach. The novelty factor is backed up by good taste.

Next: New in Bath Gel

derma e Tangerine Burst Bath and Shower Gel

Why Progressive Grocer Likes It:

In the bath or shower, this citrus scented gel will refresh, revitalize and moisturize skin while you cleanse. With a combination of antioxidants and botanical extracts such as Olive, Green Tea and Aloe, this natural formula will help soothe and provide moisture for your skin.

Next: New in Bread

Nature's Own Special Mornings Breakfast Choices

Why Progressive Grocer Likes It:

The Nature's Own brand from Thomasville, Ga.-based Flowers Foods now offers a complete line of all-natural breakfast breads, English muffins, and bagels. Each item is a good source of vitamins A, C, D, and E and calcium, and four of the seven products provide whole grain nutrition.

Next: New in Candles

Soy Inspirations Candles

Why Progressive Grocer Likes It:

The Soy Inspirations' soy candle shipper is made using recycled newsprint and features Soy Basics' 100 percent soy candles--an ideal candle for consumers living environmentally conscious lifestyles. Soy Inspirations candles are made from natural soy wax infused with essential oils, and its ingredients aren't tested on animals, according to the New Hampton, Iowa-based company.

Next: New in Toilet Paper

Mason's Dieter's Detox Vitamins

Why Progressive Grocer Likes It:

The Dieter's Detox detoxifying formula from Miami Lakes, Fla.-based Mason Vitamins is specifically designed to be used in conjunction with weight-loss formulas.

Next: New in Icing

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