Diversification is a common approach for companies that wish to insulate themselves from market shifts. I've rarely seen an example as amusing, though, as that behind the Christian dating service BigChurch.com. The site, which proports to 'Bring people together in love and faith," is owned by the porn purveyor Penthouse Media Group Inc.

BigChurch.com, which claims almost half a million members, queries potential members about their goals. Among the choices are 'to find a prayer partner' and 'find a Bible study partner'. There are no drop-down boxes to check for three-ways or dominatrix. The survey also asks about the respondent's relationship with God. "Oh God Oh God Oh God!" is not one of the menu responses.

I'm guessing this story, which was broken by Jennifer Odornêz in this week's Newsweek, will bring the site crashing down like the walls of Jericho. Until then, members should understand that a cross dresser is not someone who wears a religious artifact.

File this under the heading of "What will they think of next?" The condom marketer Lifestyles has put a new spin on an old photo booth. Gone are the days when you and your love could snuggle, giggle and mug it up in the five-for-a-quarter photo booth. Back then, you dropped in your coin and you got a strip of black and white snap shots. These days you put in your money, pose for some snaps and you could get your pictures along with... you guessed it... condoms.

Lifestyles brand debuted its novel new photo booth concept in January at the Sundance Film Festival in Utah. Since that time, the company has expressed an interest in having more of the booths built for placement in large city clubs. Personally, I think the idea would present too much of a logistical nightmare for the company to be of any real value. I think the idea is more of a timely yet quirky publicity stunt.

Now, I have some ideas for other ways to move condoms. They could give them out at gas stations for when you get screwed at the pump. Or how about having the IRS send condoms out on a regular basis to taxpayers? In that scenario, they might want to furnish some complimentary KY Jelly also. My state Department of Motor Vehicles could put one in the envelope along with the yearly vehicle registration payment notice they send. We might also start looking for them in with those handy Social Security benefit estimates we're supposed to get each year.

Kudos to Lifestyles for coming up with an original condom awareness device. The approach is to be admired for its novelty. But honestly folks, It's my opinion that photo booths are for picture taking and they should be reserved for that purpose. Condoms on the other hand, are for... well... you know.

I'm not one to follow the travails of America's debutantes and their persecution by paparazzi. However, I have been puzzled by the brouhaha this week that has broken out over Hannah Montana's photos in Vanity Fair. The pics show Mily Cyrus, the actress/singer who portrays the television character, wrapped in a sheet, revealing considerably less skin than would be on display in a bikini.

What no-one seems to be discussing is that the photos were taken by photographer Anne Liebowitz, certainly the most renown and one of the most artistic of current-day photographers. She's not a sleaze-monger, and her photos of celebrities, many gracing the cover of Rolling Stone, are among the most praised of this art form.

I'm guessing this is another instance of the morality police, who wouldn't know art if you wrapped it around a brick and hit them between the eyes with it, dragging Joe Average into their sex-obsessed version of reality. The same people fantasize about taking a hammer to the package of Michelangelo's David.

Michael Salzhauer, a Florida plastic surgeon and father of four, recently sat down to address a nagging question; how do mommies explain to their four to seven year old children how she suddenly gained three cup sizes or lost those well-earned worry lines? His answer? A picture book, of course.

My Beautiful Mommy, which Salzhauer paid to have printed, explains to the youngsters all about Mommy's new boobs, button nose and lipoed derriere. According to aPARENTly Speaking, the poor, frumpy mother explains that "As I got older, my body stretched and I couldn't fit into my clothes anymore." The theme? "Mommy won't be different, just prettier!" Can't you just picture her daughter, so very eager to grow up so she can start visiting Dr. Michael just like Mommy?

The book is available from Big Tent Books for only $19.95. If you find yourself tempted to order, perhaps you should donate your organs to science instead. Now.

Get it on paper! If you come away from this video of Wal-Mart executives dressed in drag with only one tip, it's this: Remember to get your business dealings down on paper! (well, that and to avoid dressing in drag in front of a camera unless you want to be a Youtube star. )This rather embarrassing and possibly litigious situation could have easily been avoided if somebody, I don't care who, had taken the time to get a paragraph signed stating that Wal-Mart owned the content of these meetings. Even though Flagler Productions recorded the meetings for Wal-Mart it isn't apparent to me that the company actually produced anything; rather, it acted as a simple recorder of events.

While Wal-mart contends that the videos are of little interest to outsiders; a slew of anti-discrimination lawyers, documentary makers and late show audience members will likely disagree. If this goes to court it will be very interesting to see how the judge rules, given the intent of the parties and agreements which exist solely in the memories of two parties with significant stakes in the outcome.

I have to side with Wal-Mart in this instance, because no reasonable company would save a few bucks to pass on control of video from internal company events and meetings. The risks of doing so greatly outweigh any initial savings and I believe a judge will reach the same conclusion. Of course by the time any rulings have been made Flagler Productions may have already released footage of senior management dressed in bikinis rocking out to Bon Jovi.

Own a hotel that's struggling to make ends meet? You could do worse than offer the governor a place to shack up with a top-drawer hooker. The Mayflower Hotel in D.C. has enjoyed a burst of business in the wake of Eliot Spitzer's flameout.

According to the Washington Post, the hotel's gift shop has experienced a huge demand for swag bearing the hotel's name, from terry-cloth bath robes to coffee shops and even mints. I knew I should have rushed t-shirts into production that said "Client 9" and "Five Diamonds," which would be perfect for the shop.

Unfortunately, not all commemoratives were purchased; guests have been helping themselves liberally to logoed room furnishings. Even the room number of Spitzer's last stand was stolen off the door.

The scandal has also drawn a number of curious tourists to the hotel, which strikes me as a bit futile, like trying to experience Babe Ruth's swing by staring at his footlocker. I wonder, though, just how many couples will reserve a room at the Mayflower for the opportunity to enjoy a little role playing? Who would have imagined playing Governor of New York could be so sexy?

If you're my age, you might recall the details of former NY governor Nelson Rockefeller's demise with admiration, and a sense that the more things change, the more they don't.

When I was a tot, a woman would have to have a transfusion of perfume for the scent to penetrate the ubiquitous cloud of cigarette smoke. Now, however, in the wake of growing no-smoke zones, our recovering olfactory senses are able to pick up more subtle odors. Ironically, this too is creating a problem.

The problem is that the increasing use of perfumes to scent the air in tony stores, dirty homes and tennis shoes has resulted in allergic reactions by many. The current campaigns for body scents such as Axe have inspired one Minnesota legislator to propose a campaign for scent-free schools.

I'm not fond of wading through the boudoir-like atmosphere permeating the makeup counters at our local department stores, so I'm sure I wouldn't enjoy sharing a room with a bunch of Axe-wielding teens. However, I'm equally sure that the answer is not to be found in the odor of the natural human.

Perhaps the answer is moderation. Or nose filters. Throwing out the Axe might be a good idea, too. Instead of body scent, try taking a shower, for crying out loud.

A clean body - now, that's sexy. And hypoallergenic.

Looking over the recent Spitzer mess, it seems that there are two basic issues at hand. The first is the hypocrisy that Governor Spitzer displayed; just like everybody else, I agree that it was completely unforgivable and certainly warrants his humiliation and (hopefully) prosecution. Simply speaking, there is no way to justify the fact that he so flagrantly broke the same laws that he aggressively defended. At the end of the day, rectitude cuts both ways and if you want to be a self-righteous ass about defending the law, then you should be equally strict about upholding it.

The trouble is, though, that Spitzer's disaster points toward a bigger problem in American society. To put it bluntly, the United States' position toward prostitution is inefficient, expensive, and, frankly, misogynistic. In fact, while the Spitzer disaster has been unfolding, I've been struck by the sheer volume of prostitution stories that I've seen in the newspapers. Over the past couple of days, I've stumbled across articles about sex trafficking, pimping, sexual imprisonment, the arrest of prostitutes, and assorted other scandals. Rather than being an aberration, it seems that Eliot's embarrassment is just one example of an all too common blight on the American social landscape.

It doesn't have to be like this. When I was younger, I once wandered through the sex districts in Amsterdam and spoke with people in the city's Prostitution Information Center, I have seen how a city could, potentially, make prostitution safe, both for the customers and for the sex workers. I have a few problems with Amsterdam's sex industry, but I think that it is infinitely preferable to America's approach, largely because it enables the Dutch authorities to directly address many of the dangers of prostitution.

In Dr. Strangelove, General Ripper starts WWIII because he is convinced the commies wanted to sap his precious bodily fluids. Now comes news of a ground-breaking idea in the entertainment and conception business that does just that. Sperm For Tickets is an Irish internet-based business that has been test-marketing the concept of offering free tickets to the European music gathering in exchange for precious bodily fluids.

Apparently, the site's clients, clinics in Ireland strapped for male seed, are looking for access to the swimmers of healthy, music-loving guys. Unfortunately, for you, our reader, the company was swamped with respondents that requested a 'donation pack', i.e. specimen bottle and courier mailer, and followed through as directed in order to claim their free tickets.

According to NME.com, sperm donations in Ireland had dried up by 40%. Here, they seem to have hit the mother lode with this concept (although I suspect Sperm for Beer would do even better).

Now, if we could only get them to discard the seed of those who choose tickets to see (band you despise the most).

In the midst of the recent Spitzer scandal, my wife asked me a particularly interesting question. During a discussion of the Governor's dual life, her boss asked why men would go to prostitutes in the first place. My wife had no idea, and passed the question on to me.

I would like to point out, for the record, that I have no professional knowledge of prostitution, from either end of the transaction; apart from a brief stint as an artists' model in college, I have never taken off my clothes for money. However, I do read a lot, and have done a fair bit of research into sexual politics and theory, and own a copy of Xaviera Hollander's The Happy Hooker. That having been said, I also wandered all over the internet!

Although there are numerous reasons for hiring a prostitute, most of them seem to fit within three key categories: