Todd Davis, the CEO of the oft-criticized LifeLock identity theft service, appeared on the Today Show to discuss the current lawsuit his company is facing. Todd claims that the hundred or so LifeLock customers who have been victims of identity theft, are huge fans of LifeLock since the service helped them recover from the theft. Tracy Coenen has been tracking the LifeLock debacle for a few weeks now reported yesterday that the lawyers for the class action lawsuit have a much different view of the million dollar guarantee, arguing it isn't even worth the paper it is printed on.

I don't think I am quite ready to sign up for a service which the CEO says is "pretty good" especially when it comes to identity theft. Especially when the company blames any failure on another company's failure to follow protocol, claiming no one can protect against that. Isn't that exactly what identity theft is, someone exploiting a failure somewhere in the system to make off with your identity? I think I'll take my chances with a paper shredder, e-billing and my own credit monitoring for now.

My favorite part of the video was Matt Lauer reporting that someone had taken out a drivers license with Todd Davis' social security number under the name Jabba T. Hutt!

While many people blog just for fun, for others, this is serious business. There are blogs that are easily recognized as business ventures (like this one). And there are many that maybe aren't so quickly dubbed to be commercial enterprises.

"Mommy blogging" is one of the fastest-growing an most popular sections of the blogosphere. What is it? It's exactly what it sounds like: Mommies blogging about their lives. Many of them are doing it because they want to engage with others about the life of a mother and wife.

And others are doing it as a business venture. Advertisers have zeroed in on the mommy blogging culture and are spending big bucks to get exposure to the audiences of these blogs. They say that "word of mom" is one of the best marketing tools a company can have. And blogging can be very lucrative for the chosen few, who can rake in six figures if their audiences are big enough. Dooce is one example of a mommy-blogger gone nova.

Here's more about the business of mommy blogging from earlier this week on The Today Show.


Tracy L. Coenen, CPA, MBA, CFE performs fraud examinations and financial investigations for her company Sequence Inc. Forensic Accounting, and is the author of Essentials of Corporate Fraud.

I find that some of the most educated and experienced people I know don't understand how credit scores are determined and maintained. It seems that this score which essentially controls your ability to achieve the "American Dream" is a mystery to most people. The slew of advice makes it even harder separate the wheat from the chaff. Thankfully the Today Show has provided some wonderful information to help inform consumers about their credit score.