Brooklyn's IKEA Opening: Urban Grit and 99-Cent Mac and Cheese
Filed under: Bargains, Shopping
Grand openings in New York are usually something to avoid at all costs, but yesterday, I had promised my 2-year-old a trip to the park and it was raining. So we all packed into the car for a 5-minute trip to the new IKEA in Red Hook, Brooklyn to check out their indoor play land.
In other towns, the opening of a big-box store might not be so game-changing, but IKEA has been controversial from the start because it is so not Red Hook, where even the shooting of "The Sopranos" was squashed by locals. A Fairway supermarket snuck in, just a few blocks away, but with its fresh produce and artsy feel, it has not engendered any bad feelings.
IKEA, on the other hand, is a giant blue and yellow monstrosity the peeks out from between abandoned factory buildings and loading dock cranes. It's parking lots cover wide swaths of shoreline and are ringed by low-slung townhouses in disrepair -- the gentrified converted lofts and luxury condos are still a few blocks over.
Judging by the crowd on opening day, it's going to be a huge success and a huge nightmare at the same time, just like the few other big-box stores in Brooklyn. Any time you mix huge volumes of people with discount merchandise, you're going to move a lot of product off the shelves and it's going to be messy.
The daily deal for May 23, 2008 is the the Mossimo zebra tankini bathing suit, Target, $19.99.
Attention all Target Shoppers: You can get some great deals at the popular discounter, but because of the haphazard way the store marks down its merchandise, there had better be some method to your madness.
Daily Deal: 