Did you ever think we'd see the day when people would beg for airline food? Yet here we are.

In mid-August, United announced it would start forcing coach passengers on international flights to pay for their meals. Customers went ballistic. First U.S. Airways makes people pay $2 for so much as water, and then United deigned to lock people up in a steel tube for eight hours without providing free grub. United rebuffed the complaints saying the changes were "necessary."

The new "test" charge was supposed to begin on many transatlantic flights as of Oct. 1. But after fierce feedback from would-be customers that the airline politely described as "candid" but were actually downright scalding, United announced Tuesday that it would not, after all, charge customers to eat on long-haul flights. Some passengers who protested the new fee, many of whom travel for work, were e-mailed a capitulation today ("We heard you," it reads, "and have decided not to move forward," before prattling on about its business class amenities).

I'm not suggesting you storm the corporate headquarters and jump into the elevator with the CEO to exact a resolution for your problem, that type of action comes later and in the company of Pulp Fiction-style associates. I am talking about a less dangerous and much briefer form of problem solving. An elevator pitch is generally used to sell a product or idea in 150 words or 30 seconds and covers three key areas. You can also use it to resolve consumer complaints.

Elevator pitches must be short and convincing not because elevator rides are short, but because the decision makers don't have time for every detail about your consumer problem. So when you get in front of executive customer service either on paper or on the phone, keep it short and get these two simple items across.

1. Here is my problem.
2. Here is what you can do to fix it.
   

Compelling idea, isn't it. But you want to see the plan in action, don't you. OK: Here is a sample elevator pitch to executive customer service at Chevy regarding our recent car purchase.

As we have been fans of the drive through and the new "to go" services many restaurants are now offering we have found that the service is often lower than if we sat down in the restaurant. After brushing of the poor service and quality of food we received in the past at two restaurants, this last time I decided to fire off a quick email to the company expressing my displeasure.

My first email was to a local sit down establishment who had been shorting me on fries with each order, but avoiding them was out of the question as they provide one of my wife's favorite salads. Rather than live with the shortage I email a quick, concise and slightly humorous email to the restaurant's corporate offices, who responded with a $10 gift certificate.

More recently when I stopped at a local Subway to pick up a quick dinner my gift card was refused and then after they decided they could take it, the machine wouldn't process the gift card nor would it take any credit card I had. Since I didn't have enough cash to cover the transaction the employees pitched my food and I had to go up the road to another store in order to get dinner. Again, I wrote a level headed and short email to Subway and a week later I received an apology as well as an explanation of the problem. The manager even sent along a $10 gift card to make up for the problem, which seems to be the token we screwed up amount.

I'm not advocating you to go complaining about every little mix up you encounter, often times these issues can be fixed by the manager on duty. In the event that they can't fix it right then, there's no reason to go spouting off to the Consumerist every time someone making minimum wage at Arby's gives you a made out of roast beef confetti rather than sliced meat. Spend those three minutes writing the company via their corporate website, and almost every time you'll get a great return on your time.When it comes to customer service from corporations the fast food industry is usually quick to make amends as soon as you go above the store level.

Today, after many months of procrastinating, I finally called AT&T to tell them to take their "long distance service" off my home phone line. I don't even use the line, much less the long distance. So the idea of paying an additional $5 a month for something that doesn't cost AT&T anything to make available to me, and for something I don't ever use, is just silly.

Of course, it took me many months to get around to making this phone call. (Imagine them collecting $5 a month from hundreds of thousands of customers just like me, who just ignore the issue.) I know, I know. It's my fault for being too lazy to call them. It's just that it's always so painful to call AT&T...

So I call customer service, go through several menus, and end up speaking to a live person. He tells me he's happy to remove the $5 per month charge for the long distance I don't use, if I just pay a $9 fee. Huh? I have to pay you if I want to stop paying you?

Update; no thanks to Sears, Citibank officials have stepped in to resolve this dilemma. Read about it here:

Just in case you need another reason not to use a store branded credit card, a Sears card holder, Tom, is still waiting for a refund on a TV that he ordered last November at his local store. After finding out that Sears didn't have the specially priced TV he wanted in stock on Black Friday, the store agreed to order one for him. He went ahead and paid for the $1,070 TV with his store credit card.

The customer left for a week long vacation expecting to pick up his new TV upon his return. However the TV was still unavailable. At this point, he was able to negotiate a lower price on a similar TV by speaking with the manager, for which he also paid. He went home with his new TV to bask in its glow.

He soon found out that Sears had not refunded the original purchase price of $1,070 for the set he had purchased on Black Friday, a TV he has never taken delivery of. He has tried speaking to the manager at the local store as well as the customer support for his Sears card, but no one can seem to get their act together and issue a refund. Tom already disputed the charge with the "Disputes" department for his Sears Card but is consistently hung up on, as there is no hold queue for the department. Contacting the local manager has proved fruitless as well, as her phone rings continuously.

Right now the customer is out $1,070.74. It is ridiculous that no one at Sears can step outside the script to help resolve a major purchase for this man. To get closure he may find it necessary to take Sears to small claims court or to approach his State Attorney General.

In Ohio, for example, one can file a complaint online and sit back while the AG's office does all the heavy lifting for you. Tom might also call his local news team -- I am sure they have a "Call for Action" segment that this would fit into quite nicely.

He would have been well advised to use a major credit card instead of a store card for this purchase, so that he could better challenge this charge. Store cards are notorious for having high rates, and in this case have a vested interest in not helping him with the dispute.