A free Kiss beats a truffle
Filed under: Bargains, Food, Shopping
Valentine's Day is a long three months away, but what would you rather have: the American classic Hershey's Kiss or the Swedish treat, a Lindt chocolate truffle?
For my money, I'd rather have a chocolate truffle. But if price is an issue, then a Hershey's Kiss chocolate will still satisfy my sweet tooth.
But in an experiment on consumer psychology, a group called Research and Markets in Dublin, Ireland, found that more people wanted a free Kiss over a discounted truffle, but chose the truffle over the Kiss when the Hershey chocolate cost a penny and the Lindt truffle cost 14 cents. In other words, they took free stuff over a more costly item, but when both items cost some amount of money, even 1 cent vs. 14 cents, they picked the more expensive item.

One of the sacred memories of an American childhood is going upscale. M&Ms, those much-loved candy-coated bits of chocolate that could salve any ouchie, are now going premium, which means fancier coatings, fancier flavors, fancier packaging...all at a much fancier price. Why? Blame it on the fancy chocolate market.
I am frugal or as my wife calls me, cheap. Because I can't bear to spend more money on something I can fix or save it really irks me when we have to pitch something because of a stain. While some of us view stain removal as a chore which accompanied by a trusty spray bottle form the supermarket, others tackle stain removal with the same passion as a chemist. 