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How did retailers do on Black Friday?

Filed under: Shopping, Black Friday

Black Friday has officially come to a close and numbers are already rolling in from various retail sources that show sales up as much as 7.2%. Retailers were correct in their assumption that many consumers would scale back holiday purchases, with many stores trending below last year's sales numbers. Despite the decline, many retailers did exceed their lowered expectations, several coming within a few hundred dollars of last year's sales.

Broken down by category; sales of electronics were down across the board, in fact 50% below last year at several large stores. Many other retail categories also came in lower than in previous years. Speaking anonymously, one manager voiced concerns that consumers did all of their holiday shopping on Black Friday, and that stores would see bleak December sales. Despite the lower sales overall, one area which did perform well according to our source was clothing; in fact, if clothing sales continue on their current trend, they will likely be higher than last year.

The movement away from electronics towards clothing may signal an early shift in the mindset of consumers as they do holiday shopping. A dress shirt given as a gift this year may be better received than a new mp3 player by many rational consumers. The shift towards clothing isn't new, retailers have already seen more consumers purchasing clothing on sale rather than purchasing a gift card in recent months.

With tow of the top three shopping days already behind us and many retailers still coming up short it may spell good news for consumers in the form of increased CyberMonday promotions on December 1. Still the overall lag in sales is troubling from an economic standpoint, as it may spell an end to many retail stores; costing jobs and tax revenue that many cities depend on.

Did you finish your holiday shopping on Black Friday?

Will progress mark the end of Cyber Monday?

Filed under: Bargains, Shopping, Technology, Black Friday

The Monday following Thanksgiving and Black Friday has been known for a while as "Cyber Monday." That's the day when people who are sick of the story crowds, or, like my friend Tom Barlow, never ventured into them, go shopping online. But now that so many of us have high-speed internet at home, will the trend materialize?

The term, coined in 2005 by shop.org, has always been somewhat dubious. It is really busy, but not the busiest day. Last year, according to comScore, online shoppers spent $700 million on Cyber Monday; that's about as much spent on Thanksgiving and Black Friday combined. So there is a definite bump.

The premise of Cyber Monday is that people go shopping online once they get back to their fancy work computer with high-speed internet access. But are we really the technologically behind that we need to go into an office to have a fast computer? The Pew Internet and American Life Project says more than half--55%--of Americans now have high speed internet at home.

Celebrating Buy Nothing Day surprisingly easy!

Filed under: Shopping, Simplification

It's 3 p.m. here in Clatsop County, Oregon, where I'm staying with my parents for the holiday week. My two older boys are out fishing, and I'm knitting while the beans soak for the turkey chili that will be our dinner. I'm checking in with my friends on email and Twitter: most of us are participating in Buy Nothing Day, and I have to admit I'm a bit astounded that many acquaintances are piping in with comments such as, "isn't that cutting off your nose to spite your face?" and "sacrilege!"

Although the credit crunch has hit, although millions are losing their homes because they bought more (of everything, more home, more furniture, more stuff, more entertainment) than they could afford, we can't let go of the consumer culture that celebrates buying things. We celebrate it so passionately that we excoriate those who don't participate; we consider it part of romance; and, horribly, we actually kill people in the process. Why is shopping worth so much to us? If we don't need it to begin with, why do we need it at the special doorbuster price?

Last night we watched Silent Night, a movie about some American and German soldiers at Christmas 1944 who become lost in the woods and end up at a woman's cabin. The woman demands that they all make a truce for the night, and they pool their food for dinner. One of the most touching moments is when the American private withdraws a small, paper-wrapped package he's been hoarding and gives it, his gift, to his hostess. French soap. The look of gratitude and amazement on her face is beyond anything I've ever seen in my living room on Christmas Day. Less is more.

Black Friday 2008 Liveblog: Wal-Mart worker trampled, lines light and other bad news to report

Filed under: Black Friday

WalletPop's far-flung bloggers will be reporting in from all over the country on Black Friday, starting at midnight on Nov. 28 and going all through the day. Want to find out what happens at midnight madness sales? Want to see Richard Simmons working up the crowds at Macy's in Manhattan? Want to find out if there are any hot toys flying off the shelves, or if there's any sad news to report (unfortunately, there is...). Check back here for minute-by-minute updates of all the latest news, and don't forget to also keep track on our Black Friday 2008 Deals Scorecard.

Black Friday HDTV breakdown by price, size, store and more!

Filed under: Technology, Black Friday

Don't miss our Liveblog, all day November 28!

Black Friday is widely known for low prices on everything from electronics to toys and kitchenware but if you ask the average consumer what they will be purchasing on this, the day of massive sales; they're likely to respond, "HDTV!" For low and mid-range HDTVs there's no time like Friday to buy and this year the prices are reaching record lows even without the help of rebates.

In fact, USA Today took a look at HDTV sales this holiday season and found that most retailers will be selling them, "at near cost." on Black Friday. Additionally, due to an oversupply of HDTVs in the marketplace retailers are likely to cut prices 10-25% over the weekend according to one analyst.

Since everyone's HDTV needs are different, 3deals.com has assembled a chart of the HDTV sales across retailers that will be on sale come Friday. The list is an amazingly useful tool for anyone in the market for a new TV. It not only breaks the offerings down by size and price but also by store. Additionally, you can easily see if the TV is LCD or Plasma and what is the maximum resolution.

3deals also has a price history for many of the TVs; making it easy to see just how good the deal actually is. Price checking a Black Friday deal is especially important; since as USA Today notes, some TV sale prices are simply everyday prices dressed up with a starburst "SALE!" sign.

By using this tool I was able to help a coworker find what TV he wanted to get in just a few minutes; rather than the hours he could have spent comparing ad after ad. If you are having trouble figuring out how big you should go or how small you can survive with, be sure to check out the TV size guide which will suggest sizes based on how far away from the TV you sit.

After you've found your perfect TV, be sure to hit up WalletPop's guide to store openings and online sale times to plan your shopping assault. The list combines store opening times as well as the times of online sales for over 15 of the biggest Black Friday contenders. We'll be covering Black Friday Deals even as we gobble up our turkey, so hit us up before you head out Friday morning to be the most informed shopper in line!

What time do Black Friday sales start? An online and in-store breakdown

Filed under: Shopping, Black Friday

Don't miss our Liveblog, all day November 28!

This year, retailers have opened up shopping earlier than ever, with several stores offering Pre-Black Friday deals online as early as Monday. The local mall is also opening at an unprecedented time, unbolting the doors at 4 AM to get customers in! With every retailer opening at a different time and offering online deals at all hours of the night you almost need an air traffic controller to keep it straight. Thankfully, WalletPop bunkered down and found out when you need to battle off your tryptophan-induced daze to score your Black Friday Deals!

Latest Black Friday Shots

    Sam's Club Chief Executive Doug McMillon (R) talks with Vice President and Regional General Manager John Furner (L) and New York City Markets Manager Mohamed Khan (C) in the toy section of the Sam's Club Store in Secaucus, New Jersey, November 25, 2008. Black Friday sales and store traffic will rise this year as U.S. consumers who delayed purchases in the past few weeks finally head to stores to take advantage of retail deals, McMillon said on Tuesday. REUTERS/Ray Stubblebine (UNITED STATES)

    Reuters

    Sam's Club Chief Executive Doug McMillon smiles as he tours the Sam's Club Store in Secaucus, New Jersey, November 25, 2008. Black Friday sales and store traffic will rise this year as U.S. consumers who delayed purchases in the past few weeks finally head to stores to take advantage of retail deals, McMillon said on Tuesday. REUTERS/Ray Stubblebine (UNITED STATES)

    Reuters

    Sam's Club Chief Executive Doug McMillon poses in the Christmas Holidays area at the Sam's Club Store in Secaucus, New Jersey, November 25, 2008. Black Friday sales and store traffic will rise this year as U.S. consumers who delayed purchases in the past few weeks finally head to stores to take advantage of retail deals, McMillon said on Tuesday. REUTERS/Ray Stubblebine (UNITED STATES)

    Reuters

    ** FILE ** In this Nov. 12, 2008 file photo, tourist Chrissy Pike from Newfoundland, Canada, right, gathers with friends by the subway after shopping at Macy's Herald Square in New York. Shoppers from Europe and Asia who used to arrive in the U.S. with empty suitcases to hold their holiday shopping may be looking at their own finances, exchange rates and the price of airline tickets this year _ and deciding to stay home. (AP Photo/Kathy Willens)

    AP

    ** FILE** In this Nov. 12, 2008 file photo, sisters from Ireland visiting New York, from left, Carol Walshe, Louise Russell and Betty Foley, are shown with another sibling, right, after shopping at the Gap. Shoppers from Europe and Asia who used to arrive in the U.S. with empty suitcases to hold their holiday shopping may be looking at their own finances, exchange rates and the price of airline tickets this year _ and deciding to stay home. (AP Photo/Kathy Willens)

    AP

    ** FILE ** In this Oct. 7, 2008 file photo, Marianne Skoglund of Orebro, Sweden, coddles an armload of jelly beans while shopping with a friend at Economy Candy on the Lower East Side in New York. Shoppers from Europe and Asia who used to arrive in the U.S. with empty suitcases to hold their holiday shopping may be looking at their own finances, exchange rates and the price of airline tickets this year _ and deciding to stay home. (AP Photo/Kathy Willens, file)

    AP

    On Nov. 28, Nintendo will release a duo of limited-edition Nintendo DS(TM) bundles, each pairing a Nintendo DS game title with a hand-held system in a bold new color. The Mario(TM) Red Nintendo DS bundle includes a red system emblazoned with a familiar M for Mario, and a copy of New Super Mario Bros(TM). The Ice Blue Nintendo DS comes with a custom carrying case and the popular Brain Age(TM): Train Your Brain in Minutes a Day. Each bundle sells at an MSRP of $149.99. (Photo: Business Wire)

    BUSINESS WIRE

    On Nov. 28, Nintendo will release a duo of limited-edition Nintendo DS(TM) bundles, each pairing a Nintendo DS game title with a hand-held system in a bold new color. The Mario(TM) Red Nintendo DS bundle includes a red system emblazoned with a familiar M for Mario, and a copy of New Super Mario Bros(TM). The Ice Blue Nintendo DS comes with a custom carrying case and the popular Brain Age(TM): Train Your Brain in Minutes a Day. Each bundle sells at an MSRP of $149.99. (Photo: Business Wire)

    BUSINESS WIRE

    A girl plays in front of a sale sign posted at clothing store in Daly City, Calif., Monday, Nov. 24, 2008. (AP Photo/Paul Sakuma)

    AP

    A free personalization promotion is seen inside a holiday-themed store in New York's Bryant Park November 24, 2008. Facing a slew of bad economic news as the holiday shopping season approaches, small independent retailers and boutiques are adjusting strategies and inventories to attract customers' money, and lure them away from the major chains. REUTERS/Shannon Stapleton (UNITED STATES)

    Reuters



Without further ado, your Black Friday store and online sale times! All times are EST.

In Store and Online:
  • Sears - In Store: 5 AM; Online: 12:01 AM Thursday
  • KB Toys - In Store: 12:01 AM at 270 locations; Online: 1 AM*
  • Best Buy - In Store: 5 AM; Online: 2 AM
  • WalMart - In Store: 5 AM; Online: 4:30 AM*
  • Toys R Us - In Store: 5 AM; Online: 5 AM
  • Circuit City - In Store: 5 AM; Online: 7 AM*
  • Office Depot - In Store: 6 AM; Online: 7 AM*
  • Kmart - In Store: 6 AM; Online: 8 AM*
  • Kohls - In Store: 4 AM; Online: 1 AM
  • Meijer - In Store: 5 AM; Online: None
  • Target - In Store: 6 AM; Online: Not yet known
  • Staples - In Store: 6 AM; Online: Not yet known
  • Costco - In Store: 9 AM; Online Not Yet Known
  • Sam's Club - In Store: 5 AM; Online Not Yet Known
  • Old Navy - In Store: 5 AM; Online Not Yet Known
Online Only: Times designated with an * indicate the time that online sales started for Black Friday 2007, courtesy Dan de Grandpre of Dealnews.com, who suggests ordering online before you go to bed, or as soon as you wake up in the morning for the best chance of scoring a good deal.

This year we have seen retailers breaking many of the traditional Black Friday rules, so be sure to check back as retailers may move up their online offerings in an attempt to beat other stores offering Pre-Black Friday deals. Also stay tuned for updates later this week for Black Friday and Cyber Monday; the day retailers go all out for online sales!

Afraid you won't make it for the early Black Friday sales? Ask for a wake-up call.

Filed under: Shopping

Yes, it's come to this, but I have to applaud the store's creativity.

If you're afraid you won't wake up in time for some of the Black Friday sales, some of which start so early, you almost wonder if it's worth going to bed, you could ask for a wake-up call.

J.C. Penney is offering such a service.

All you have to do is type in jcp.com/mobile in your browser, and you can ask JC Penney to call you on your cell phone at either 3, 4 or 5 a.m. Well, you're not asking anyone to call you; you're just typing in your phone number and choosing the time you want to get the call on Friday.

That said, I'm not entirely sure you shouldn't just set your alarm clock instead. Apparently, according to MSNBC, they'll also send you helpful shopping tips all season long. The way this shopping season is shaping up, that could be a lot of phone calls.

Geoff Williams is a freelance journalist and author.





Black Friday deals already online!

Filed under: Bargains, Black Friday

The turkey hasn't even been cooked, but retailers are already lowering prices for Black Friday online. BlackFriday.info tracked down 16 stores that are already offering deals of Black Friday proportion. The tracker will be constantly updated as we move through the rest of the week and should prove to be an excellent resource for those of us who loath waiting in lines.

So far the following stores are offering up online deals:
  • Amazon.com
  • BestBuy
  • Buckle.com
  • Dell Home
  • Home Depot
  • J&R
  • KB Toys
  • Kmart Thanksgiving
  • Kohls
  • Lowe's
  • OfficeMax
  • Pacific Sunwear
  • Radio Shack
  • Sears
  • Staples
  • Walmart
To see the deals each store has to offer and get direct links to the items, visit the BlackFriday.info online deal tracker.

More Black Friday news: Kohl's is the latest to promise steep discounts

Filed under: Bargains, Shopping, Black Friday

The following may not be a shocker, but in the world of shopping, it's news.

Reuters, The Wall Street Journal and other media outlets are reporting that Kohl's has announced that it's offering steep discounts -- much more than usual -- for the day after Thanksgiving, which, of course, is the day that traditionally the holiday shopping season begins. It also plans to announce that it will be promoting one item a day from December 1 through Christmas, with discounts of as much as 75%.

Now, granted, of course, everyone slashes prices on Black Friday, but The Wall Street Journal says that last year Kohl's didn't drop prices on its most expensive, fashionable labels, like Simply Vera and Elle. This year, however, it will be discounting its high-end labels, along with all of its women's brands, and discounting heavily -- as much as 40-50%.

It will also have some 300 early-bird deals on Friday, which is a 20% bump from last year.

According to The Milwaukee Journal Sentinel, customers can go to the Kohl's web site and sign up for email alerts for its daily deal, or have them arrive via a widget on their desk top or through their web site.

Oprah does 'favorite things' on the cheap, even with freebies

Filed under: Shopping, Wealth, Black Friday

Oprah's "Favorite Things" episode is one of the best tickets in town every year. The lucky members of the studio audience usually walk away with some very expensive gifts as the host talks up things to buy on the show. Last year it was a $3,800 HDTV refrigerator. This year? Coal. Or maybe, hugs?

Well, not exactly. A leak about the highly secretive show, which airs next Wednesday on the day before Thanksgiving, has made it to Perez Hilton, who reports that one audience member was sorely disappointed by the price tag of her swag. The Oprah Blog confirms that the gift list will be toned down this year, and that some of the gifts will even be free.

Is it because Oprah can't afford huge things this year? Hardly. Even though one of her spin-off magazines, O at Home, has folded, she's still doing quite well, thank you very much. And if there was room in Obama's new cabinet for a talk show host, she'd surely have a position in the new government. Her profile has probably never been higher.

But the people in Oprah's audience, and the core of the people who make her so popular all over the country, can't afford things like a $3,800 refrigerator. They never really could. Who buys such things? The key is, us regular folks can't even afford to aspire to buy those kinds of things right now. That's why luxury retailers are going down the tubes. They can't even get people in the door to browse anymore, and therefore aren't making money even on casual purchases or accessories.

Want some Black Friday deals you can afford? Check out all our latest deal information.

Online stores are slashing prices as a new front in the price war breaks out

Filed under: Shopping, Black Friday

Living in an economy that is going through the shredder has some benefits for consumers looking for price breaks. Ever since people realized they couldn't afford to drive much, the lack of demand has helped bring on low gas prices, for one thing. We have a built-in, believable excuse to use when a telemarketer calls ("I'd like to pay for your service, but I'm broke") if we're not the sort to just hang up on them. And since nobody is spending money and retailers really, really want your business, there are some incredible shopping deals to be had.

And nowhere is that more apparent lately than on the Web, according to a recent New York Times story. It's an insightful article with a lot of examples of the deals going on, and so for anyone who wants a quick cheat sheet on, I thought I'd provide you some of the deals the article mentions:


The best and worst of the online shopping cashback sites

Filed under: Saving, Shopping, Technology

Other than window shop, I haven't done any serious online shopping yet, and I admit, I'm kind of glad. Because clearly, I need a plan.

In the old days, I'd just browse an online store, see something I liked, and if I could afford it, I clicked and made my purchase.

But now, shopping like that is almost crazy. After all, if you play your cards right, there are a lot of ways you can make the most of your shopping dollars.

Black Friday roundup is back, Best Buy, Target, Staples and more

Filed under: Bargains, Shopping, Technology, Black Friday

Don't miss our Liveblog, all day November 28!

Black Friday is almost here with every day bringing more ads full of deep discounts. While many of these ads are unconfirmed leaks from stores like Best Buy, Circuit City and Target; several store including Staples and Dell have confirmed their ads with Dealnews.com. Additionally, T-Mobile and Bare Necessities have shared their Black Friday specials directly with WalletPop.com readers.

As we approach the week of Black Friday there will be plenty more ads coming out and more information on when to get in line or to log on in order to get the best deals. We are still waiting to see what Amazon and Walmart as well as many others bring to the table this year. Keep checking back, we'll be sure to let you know what to look for on Black Friday as well as what deals to expect on Cyber Monday!

Scenes from Holiday Shopping

    NEW YORK, NY - NOVEMBER 17: Peter Ripka and New York Giants Quarterback Eli Manning attend Judith Ripka's Holiday Shopping Night hosted by Eli Manning at Judith Ripka on November 17, 2008 in New York City. (Photo by Thos Robinson/Getty Images for Judith Ripka)

    Getty Images

    NEW YORK, NY - NOVEMBER 17: David Ripka poses with New York Giants Quarterback Eli Manning at Judith Ripka's Holiday Shopping Night hosted by Eli Manning at Judith Ripka on November 17, 2008 in New York City. (Photo by Thos Robinson/Getty Images for Judith Ripka)

    Getty Images

    NEW YORK, NY - NOVEMBER 17: (L-R) Brian Ripka, New York Giants Quarterback Eli Manning, and David Ripka attend Judith Ripka's Holiday Shopping Night hosted by Eli Manning at Judith Ripka on November 17, 2008 in New York City. (Photo by Thos Robinson/Getty Images for Judith Ripka)

    Getty Images

    NEW YORK, NY - NOVEMBER 17: (L-R) Brian Ripka and his brother David Ripka speak with New York Giants Quarterback Eli Manning at Judith Ripka's Holiday Shopping Night hosted by Eli Manning at Judith Ripka on November 17, 2008 in New York City. (Photo by Thos Robinson/Getty Images for Judith Ripka)

    Getty Images

    NEW YORK - NOVEMBER 14: A worker touches up the recently unveiled Lord and Taylor Christmas windows November 14, 2008 in New York City. The Commerce Department reported today that retail sales fell by a record 2.8 percent last month in another worrisome sign for the economy ahead of the holiday shopping season. (Photo by Mario Tama/Getty Images)

    Getty Images

    NEW YORK - NOVEMBER 14: People view the recently unveiled Lord and Taylor Christmas windows November 14, 2008 in New York City. The Commerce Department reported today that retail sales fell by a record 2.8 percent last month in another worrisome sign for the economy ahead of the holiday shopping season. (Photo by Mario Tama/Getty Images)

    Getty Images

    NEW YORK - NOVEMBER 14: People shop inside Macy's next to holiday decorations November 14, 2008 in New York City. The Commerce Department reported today that retail sales fell by a record 2.8 percent last month in another worrisome sign for the economy ahead of the holiday shopping season. (Photo by Mario Tama/Getty Images)

    Getty Images

    This combo picture shows Japan's toy giant Bandai employee Hajime Kondo sticks his finger into the box from a small hole "Tuttuki bako", which has a LCD display showing his virtual finger and another object to interact with at the company's headquarters in Tokyo on November 14, 2008. Bandai, which introduced the toy in Japan on November 15 for the Christmas shopping season, aims to sell 100,000 units of tuttuki bako by the end of March. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)

    AFP/Getty Images

    Japan's toy giant Bandai employee Hajime Kondo sticks his finger into the box from a small hole "Tuttuki bako", which has a LCD display showing his virtual finger and another object to interact with such as a human face animation, a panda clutching a ball or a karate-practicing stickman at the company's headquarters in Tokyo on November 14, 2008. Bandai, which introduced the toy in Japan on November 15 for the Christmas shopping season, aims to sell 100,000 units of tuttuki bako by the end of March. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)

    AFP/Getty Images

    Japan's toy giant Bandai employee Hajime Kondo sticks his finger into the box from a small hole "Tuttuki bako", which has a LCD display showing his virtual finger and another object to interact with such as a human face animation, a panda clutching a ball or a karate-practicing stickman at the company's headquarters in Tokyo on November 14, 2008. Bandai, which introduced the toy in Japan on November 15 for the Christmas shopping season, aims to sell 100,000 units of tuttuki bako by the end of March. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)

    AFP/Getty Images



Best Buy
Best Buy's leaked ad brings several tempting door busters to the table, including a 50" plasma for $899 and a 32" LCD for $399. There's a well equipped Toshiba laptop sporting a 15.4' screen, dual core processor, 3 GB of ram and a 160 GB hard drive for $379! There's also one of the best deals on an Xbox 360 so far, including two extra games on top of those which come with the holiday bundle for a total of four games in the $299 package.

Circuit City
Circuit City ups the ante this year by offering several name-brand HDTV deals on Black Friday including a 42" Samsung Plasma for $699 and a 32" Toshiba for $449! At these prices, there's no reason to go with a store brand when you can enjoy the quality of Samsung or Toshiba. Circuit City, which has filed for bankruptcy and is closing many stores, is also discounting numerous video games and Blu-Ray titles for Black Friday. Even though many of these titles have been out for a few months, they make a great gift to go with one of the many Xbox 360 deals going on.

What's else is on tap at places like Target, Staples and Dell?

Black Friday: Don't. Just don't.

Filed under: Shopping, Simplification, Black Friday

shopping in the darkLast night I watched the latest episode of Life, which described a murder shortly before a mall opens on Black Friday. The detectives are standing in the path of shoppers who flood the mall at 6 a.m. and all any fiscally sensible person can ask herself is: why? At least, that's what I ask myself, and I'm not alone: so does Jeffrey Strain at MainStreet.

He tells the "Money Sapping Secrets of Black Friday Sales" and gives several reasons why you shouldn't. First: You don't need any of this stuff. (My thinking exactly.) Second: You can use the time you save waiting in line for hours to get the best deals to save yourself money! Without all the aching feet and strained shoulders! Genius. His next several reasons are basically, You're not getting the deal you think you're getting. Supplies are limited. Seasoned "professional" Black Friday shoppers will get the good stuff first. You'll buy things that you weren't shopping for in the first place. You'll neglect opportunity costs and other costs (gas to get to that great mall, a late breakfast at a pricey mall restaurant to cure your shopping munchies, batteries and accessories, etc.) when you figure your savings.

I've got another reason: true happiness cannot be found by a good bout of swapping cash for goods, no matter how many times you see it dramatized on those television commercials. Instead of making family traditions around shopping on Thanksgiving weekend, why not make a family tradition around reading a book, or playing checkers. (Make sure it's a book or a game you already own!) Or better yet, extend the season of gratitude by doing something nice to someone who's been good to you all year. I'm planning to go visit my favorite farmer and tell her how grateful I am that she's changing the world one chicken at a time.

Richard Simmons will rev up shoppers obscenely early on Black Friday

Filed under: Bargains, Shopping, Black Friday

So you are waiting patiently in line at Macy's in Herald Square in the wee hours of the morning on November 28, hoping to score some Black Friday deals at the nation's largest store. It's never really quiet on 34th Street, but at that hour, it's supposed to be a little less energetic than at rush hour. Then along comes Richard Simmons to shake up the crowd, in one of his little exercise shorts outfits. Come on, you gotta go with it, right? Won't that make you want to run into the store and buy up cashmere sweaters?

Richard Simmons and Macys

    A group costumed as Richard Simmons impersonators perform a routine in the 34th annual Village Halloween Parade in New York, Friday, Oct. 31, 2008. (AP Photo/Gregory Payan)

    AP

    A group costumed as Richard Simmons impersonators perform a routine in the 34th annual Village Halloween Parade in New York, Friday, Oct. 31, 2008. (AP Photo/Gregory Payan)

    AP

    Fitness advocate Richard Simmons, wearing his signature shorts and tanktop, leads Capitol Hill staff and visitors through an exercise routine July 24, 2004 in Washington, DC. Simmons was slated to testify before the House Education and Labor Committee about expanding physical education in public schools to combat childhood obesity. Simmons turned 60 earlier this month.AFP PHOTO Tim SLOAN (Photo credit should read TIM SLOAN/AFP/Getty Images)

    AFP/Getty Images

    Fitness advocate Richard Simmons, wearing his signature shorts and tanktop, leads Capitol Hill staff and visitors through an exercise routine July 24, 2004 in Washington, DC. Simmons was slated to testify before the House Education and Labor Committee about expanding physical education in public schools to combat childhood obesity. Simmons turned 60 earlier this month.AFP PHOTO Tim SLOAN (Photo credit should read TIM SLOAN/AFP/Getty Images)

    AFP/Getty Images

    Fitness advocate Richard Simmons, wearing his signature shorts and tanktop, leads Capitol Hill staff and visitors through an exercise routine July 24, 2004 in Washington, DC. Simmons was slated to testify before the House Education and Labor Committee about expanding physical education in public schools to combat childhood obesity. Simmons turned 60 earlier this month. AFP PHOTO Tim SLOAN (Photo credit should read TIM SLOAN/AFP/Getty Images)

    AFP/Getty Images

    WASHINGTON - JULY 24: Fitness advocate Richard Simmons (L) speaks during a rally on Capitol Hill July 24, 2008 in Washington, DC. Simmons was on the Hill for a hearing and a rally to promote the benefits of physical and health education for children. (Photo by Alex Wong/Getty Images) *** Local Caption *** Richard Simmons

    Getty Images

    WASHINGTON - JULY 24: Fitness advocate Richard Simmons (L) speaks during a rally on Capitol Hill July 24, 2008 in Washington, DC. Simmons was on the Hill for a hearing and a rally to promote the benefits of physical and health education for children. (Photo by Alex Wong/Getty Images) *** Local Caption *** Richard Simmons

    Getty Images

    WASHINGTON - JULY 24: Fitness advocate Richard Simmons (C) dances with fans during a rally on Capitol Hill July 24, 2008 in Washington, DC. Simmons was on the Hill for a hearing and a rally to promote the benefits of physical and health education for children. (Photo by Alex Wong/Getty Images) *** Local Caption *** Richard Simmons

    Getty Images

    WASHINGTON - JULY 24: Fitness advocate Richard Simmons (C) greets fans after a rally on Capitol Hill July 24, 2008 in Washington, DC. Simmons was on the Hill for a hearing and a rally to promote the benefits of physical and health education for children. (Photo by Alex Wong/Getty Images) *** Local Caption *** Richard Simmons

    Getty Images

    WASHINGTON - JULY 24: Fitness advocate Richard Simmons (C) dances with fans during a rally on Capitol Hill July 24, 2008 in Washington, DC. Simmons was on the Hill for a hearing and a rally to promote the benefits of physical and health education for children. (Photo by Alex Wong/Getty Images) *** Local Caption *** Richard Simmons

    Getty Images

Simmons is the first celebrity to sign up for an in-person Black Friday promotion as retailers scramble to excite shoppers into coming out early and buying lots on what is traditionally the biggest shopping day of the year. There are probably very few who want to be up at 4am to rev up the crowds, so he's a great choice. You want shoppers to get their hearts pumping, but most of all if you are a clothing retailer this season, you want them to laugh. Get them in a good mood and maybe they will forget that they are struggling financially.

And for those worried that Simmons is about to suddenly turn tail and start talking up excess -- as in buy, buy, buy -- there's nothing to be concerned about. Simmons will be at the store talking about Ocean Spray cranberry drinks and 100-calorie Craisin packs. He'll be handing out samples to shoppers in a promotion that will stretch across Macy's 200 stores nationwide.

"The holidays can be a stressful time, so we're doing our part to help shoppers get through this especially intense day of the holiday season," said Ken Romanzi, chief operating officer of Ocean Spray. "Both Cranergy and Craisins make a healthy snack to keep you going through a day of shopping or anytime."