Mall walkers know The Limited well. For the past 45 years, the chain has graced shopping centers and currently has 225 locations across the country. Now, the company is going virtual with an online shopping site. What took it so long?

The company's history is a mishmash of purchases and sales. With The Limited stores as its flagship, the company expanded into Limited Brands and at one point or another, also owned Bath & Body Works, Victoria's Secret, Henri Bendel's, Express, Lerner's, Lane Bryant, Limited Too, and Abercrombie & Fitch. But no longer. Now most of those properties are still under the banner of Limited Brands, but The Limited itself is a property of Sun Capital Partners, Inc., a leading private investment firm focused on leveraged buyouts. The spin-off happened in 2007, so forgive the Limited if it's coming a little late to the online retail sector.

As CEO and president Linda Heasley told WalletPop today in an online interview, "Limited Brands did not perceive e-commerce as an important part of our brand extension." So up until now, they've only ever had a splash page. But, she added, "Once we were acquired by Sun Capital in July 2007, setting up e-Commerce was one of the first major business objectives we undertook since becoming independent for Limited Brands. We know the internet is such a big part of our customer's everyday life and what the modern woman needs is convenience because of the busy and active lifestyle she leads. Besides that, our clients have been asking for an online store for quite some time."

The new site is a traditional online clothing retailer, offering seasonal clothes, specials and all the usual categories of tops, pants, outwear and accessories.

Thelimited.com faces a steep uphill battle coming back to the game so late, trying to compete against more established sites. Expect discount codes to come shortly, but for now, most of the "specials" are not so low-priced.

But the sector is doing better and better every year, so thelimited.com might actually have good timing. Last year, online clothing sales beat out computer sales for the first time. Among the top 500 retailers ranked by Internet Retailer, most of them are office supply sites or computer-related. But Sears, which is struggling mightily in this economy, is number 8. On Nielsen's top 10 online retailers list for July 2008, clothing retailers did very well, with J. Jill, in a similar category to the Limited, scoring 4th place, and LL Bean and Children's Place also ranking in the top 10. So there's hope yet for late bloomers.

That's free with a purchase...If you buy something at Victoria's Secret through September 21, you can present this printable coupon and get a free beauty product from the company's own Secret Garden Berry Kiss line (up to $10 value). The offer is not good at outlet stores.


If you'd rather shop online, the store's website has several deals going on now, including 70% off clearance items and a sliding scale discount for your total order started at $15 off an order of $125.

So if you're looking for something to warm up your fall wardrobe, now's the time to shop.

A deal this good only comes along once, maybe twice in a year! Its Victoria's Secret's semi annual sale. The savings that Victoria is offering during this heart raising sale was even good enough to make WalletPop's 25 deals worth waiting for earlier this year. The savings start today and are good on bras and panties as well as everything else Victoria is keeping a secret.

The standout savings of this deal are definitely the bras and panties which start at $12.99 and $3.99 respectively for the range of Victoria's Secret collections including Very Sexy, Body, Angels, and VS cotton to name a few. Many popular sizes go quick, as in order right now quick, so head over to Victoria's Secret's semi annual sale to pick yourself or your significant other something special. At these low prices, even a personal finance blogger agrees, this deal is worth opening up your wallet!

If the sale follows the same trend as it has in years past, you can pick up some good deals again when the bargains hit your local store in about a month.