What's out: Starbucks. What's in: Home-brewed French press coffee.
Filed under: Food
The execs at Starbucks have the jitters, and it's not because of their beans. The company has announced that over the past year, profit has tumbled a bruising 97%. Although revenue was up ever so slightly (3%), shrinking disposable income and rising costs have scalded the coffee chain. Looks like trouble's brewing.It's hardly a surprise that fewer people are laying down $3 to $4 for a cup of joe. Even when our pockets were lined with greenbacks, we knew that what we were doing made no economic sense. Assuming we spend $2.79 a day on something like a latte, five days a week, for 50 weeks a year (subtracting two weeks' vacation), that's some $700 before tax. Half the time, we don't stop at that figure though. We go venti, we buy froth or shots, we eat. So that figure is often a bare minimum.
And it wasn't so much our addiction to caffeine that had us lining up for lattes. It was other, more powerful addictions--our penchant for ritual, and for convenience--that kept Starbucks in the cups. But although we all knew that spending so much each morning was a flagrant waste of money, it's still shocking to learn, once you do the math, just how big that waste actually is.
Just as a trip to Starbucks has been removed from the routines of many people, so has a stop at a shoeshine shop, the
Tuesday is shaping up to be the biggest election in my lifetime and no matter who you plan to vote for there are plenty of freebies being handed out. National companies like Starbucks and Ben & Jerry's handing out
Have you voted yet?
I write about 'The Latte Effect' often; the concept that, by eliminating Starbucks lattes from your budget, you can save thousands a year. Depending on the application of this concept (are you substituting with another chain's coffee, brewing your own, or giving up caffeine altogether?), it's either a fantastic way to save money or simply an illumination of how spendthrift our economy has become.
If you have an Apple Store in your city, you know that it's not always a good place to test drive a new computer. Its sturdy tables are evenly lined with the latest models, but good luck using one of them. There's always someone ahead of you. Even at empty malls populated mostly with piano stores and tumbleweeds, the Apple Store is jamming.
Expensive tastes are getting a little bit cheaper this holiday season. When a
Recently, the GOOD website printed up GOOD Sheet #4, a nice graph of where the money given to gas stations goes. (GOOD defies description, but it's
Lately, I've been on an oatmeal kick. My kids and I can't get enough, especially after I started investigating the health benefits of whole grains and learned the easiest, most delicious way to get those grainy nutrients: soak thick-cut oatmeal overnight with a bit of whey, buttermilk or raw milk and cook it in the morning. It takes less than a minute the night before, and only a few minutes of active work in the morning, and I serve my oatmeal with fresh fruit in season, chopped-up nuts from local farmers, organic maple syrup, organic raw milk. Even though I'm using the luxi-est ingredients available and paying retail prices (often from the farmer's market, which is a pricey-but-sustainable choice), each serving costs me less than $1.50.
I always had a soft spot in my heart for the humble donut. Long years after the cappuccino and croissant became the preferred breakfast of young urban professionals, I would always sneak into the little donut shop on the corner for my glazed twisty and cuppa cheap coffee. Then Starbucks came on the scene, and I never looked back.
The best part of waking up hasn't been Folgers for a decade or more. With Starbucks making gourmet coffee ubiquitous and boutique coffee roasters brewing ever-more-delightful java, Folgers is stuck in grandpa's mug. My brother-in-law and I give each other grimaces behind my dad's back when we drink the home brew at his house, and I've been known to bring my own beans when I'm visiting.
Starbucks'
Did it really take a survey of consumers for us to know that coffee
When you heard that
A few years ago, while visiting relatives in Boston, I began to notice a trend: every block, without fail, had a Dunkin' Donuts at the corner and a Starbucks halfway down the street. As I saw this phenomenon endlessly repeated, I had to laugh. My little town in southwest Virginia didn't have a single Starbucks or Dunkin', but this area had one every 100 feet.