Introducing a regular-looking pizza box with a special touch. The difference is that the box can come apart once it's delivered by your local pie dealer. While it starts out the size of a standard pizza box, customers can break the platter-size square into four plate-size sections using scoring and perforations.

Voila--a trashy dinner service for four, with no wasting water or soap on dishes after. I guess that sorta makes this box "green," as the manufacturer claims. If annual pizza consumption numbers in the billions, as some theorize (though of course, some must be served on plates in restaurants), sure, this could have some effect if everyone used it. Okay, maybe the "green" angle is a slight stretch, but it's also true that no trees died for the box, either. It's made from 100% recycled material, which presumably can be recycled again after supper. Every little bit helps, right?

Someone should tell the Earth Day people that the Arbor Day people are trying to muscle their way into their territory.

I mean, here it is, Earth Day, and someone from the Arbor Day Foundation sends me this information about an 11-year-old named Michelle Holiman, from Stillwell, Oklahoma, who won their 2008 National Poster Contest about trees (that's the winning poster over there on the right). That's nice that they have this contest, and that this little girl won a $1,000 savings bond, but again, it's Earth Day. Arbor Day isn't for another few days, and aside from creating most of our oxygen for us to breathe, what can Earth Day possibly have to do with trees?

Truly. I know that the tipping point has arrived. The United States is on its way to becoming a nation serious about preserving the environment.

Now, if you're wondering if I'm about to tell you that our government has initiated some comprehensive plan for fighting pollution, no, of course not. You'd know about that already. It would be the big story on every cable news station, and in every paper, most of the front pages probably emblazoned with the headline, "Hell Freezes Over..."

No, if you notice, these days, real policy change comes from within the business community first.