A few weeks ago, when Motrin ran a campaign for its pain reliever that riffed on the practice of babywearing -- insinuating that carrying your baby in a sling can lead to back pain -- moms rebelled and Motrin pulled the ad. Is another ad gone bad about to come soon to a TV near you? This one will be courtesy of Burger King, which is teasing a new campaign called "Whopper Virgins" with a short documentary that has people in remote areas of the world taste-testing Whoppers and Big Macs. Given that Burger King sponsored the travels of the crew, who do you think wins?

The King, possibly the scariest and happiest fast food mascot is having trouble holding on to his wallet. Over the past few weeks, individuals in Chicago and Orlando have found wallets stuffed with the King's possessions as well as a note asking them to keep the wallet and have a whopper on the King!

In all, the King will lose 5,000 wallets during this promotion, illustrating a serious need for a wallet chain! Each wallet contains a driver's license, cash, map of local Burger Kings and a gift certificate! The amount of cash ranges from $1 to $100 and features the King in place of a dead president! Several individuals are also reporting that the King left behind a receipt for getting his "Bling Cleaned".

Losing wallets as a way to promote a business isn't new; McDonalds ran a similar campaign in 2006 and GE Financial services gave away a $100,000 investment account and several mortgage payments back in 2000. Lost wallets aren't just a U.S. method of advertising; they have been used to promote a financial newspaper in Sao Paulo as well.

Although advertising with lost wallets isn't new, it's still fun, and makes me wish I lived in a bigger city where companies advertise like this. Even if Burger King stuffed each wallet with a $20 the advertising from this campaign is sure to pay off as the story of lost wallets has already invaded workplaces, blogs and Twitter.

Burger King is set to open its first Whopper Bar in Orlando, FL in February, the Wall Street Journal is reporting (subscription required). The new joints take a page from the Starbucks playbook, with open kitchens and rounded counters that can fit into any nook and cranny in airports and other busy places with plenty of foot traffic. The first one is slated for the Universal Orlando Resort.

The company first floated the concept in March, and now plans to open six to 20 of these in the next year or so. The menu focus will be squarely on the Whopper, with different variations available (like the British "Angry Whopper" version with spicy onions), and there may also be beer on tap at international locations. The Wall Street Journal also mentions that prices may be higher than at a regular Burger King, because rents are higher.

Foodies will, of course, shudder. Open kitchens cooking flame-broiled Whoppers may cause some environmental concerns -- at the very least in terms of odors. And these are still high-calorie Whoppers we are talking about, and while the new sites may serve salads, the emphasis is on items like the Rodeo Whopper, which pairs the burger with BBQ sauce and onion rings. Combine that with higher prices, and you have a recipe for potential gastronomic disaster.

When it comes to Rachael Ray, I find myself seriously torn. On the one hand, I am convinced that convenience foods are a major step toward the downfall of Western civilization; consequently, I am willing to join forces with anyone who fights against them. By convincing people that they can easily and quickly cook meals for themselves and their families, Ray is doing battle against the junk food menace and placing herself on the side of the angels. To that extent, I have to give her a lot of credit.

On the other hand, RR is also a traitor. In addition to her product endorsements for cookware, grocery stores, and knives, she has also made a lot of money shilling for Burger King and Dunkin' Donuts. Under the circumstances, I have to wonder if she suffers from multiple personality disorder, has an evil twin, or has been cloned by "the Man." Otherwise, I find it hard to imagine how the woman who won an Iron Chef cook off actually has the temerity to describe Dunkin' Donuts' coffee as "fantabulous." Unless "fantabulous" is a synonym for "tastes like it was brewed from a mix of flea dip and raw sewage," she's gotta be out of her tree. And let's not even get on the insanity of endorsing Burger King's deep-fried carbo bomb cuisine! Bottom line, anyone who is willing to sell her reputation to pander for the "Home of the Whopper" is morally bankrupt.

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Beyond that, there's the fact that Rachael Ray is incredibly annoying. I mean, like oh my gravy, she is super yum-o, mega-delish, über-obnoxious, gag-me-with-an-almond-biscotti annoying. Given a choice between spending a half-hour watching Rachel Ray and spending a half hour in my Algebra II class from high school...well, I guess I'd still watch her, but the fact that I had to think about it says a lot. I get that Ms. Ray may seem like a logical pop-culture step for a generation that grew up on Care Bears and My Little Pony, but she's just too damned precious for words. If her cuisine doesn't send you running for the insulin, her demeanor most certainly will.

Truly. I know that the tipping point has arrived. The United States is on its way to becoming a nation serious about preserving the environment.

Now, if you're wondering if I'm about to tell you that our government has initiated some comprehensive plan for fighting pollution, no, of course not. You'd know about that already. It would be the big story on every cable news station, and in every paper, most of the front pages probably emblazoned with the headline, "Hell Freezes Over..."

No, if you notice, these days, real policy change comes from within the business community first.