Rite Aid is pushing its video ads. Watch 20 of them and get a coupon for $5 off your next purchase of $20 or more.

Each video is worth one video credit. You watch the video, then it credits your account. Plus, each video comes with a $1 to $3 off coupon for the product advertised. You can print it by logging into your Rite Aid video account and clicking on "My Rewards."

You can view video ads by brand, category, or manufacturer. Rewarding customers for watching video ads is a savvy move by Rite Aid because video ads are expanding much more quickly than other forms of online advertising. They also pay a lot better than banner ads.

Who knows if it will pay off for consumers. I earned one credit for watching a 33-second Snuggie ad. There are snuggies for pets! Not that I would ever buy a snuggie, though I think it would make a great Halloween costume.

To ensure you watch the video, it stops playing when you click on another tab. So I wasn't able to check my e-mail while earning my Snuggie video credit. Another video was 15 seconds long, a third video was 32 seconds.

If each video averages 30 seconds, that is 10 minutes of your time to earn $5 off. Not too shabby!