Looking for an early Halloween "treat"? Chocolatiers think you deserve one. In celebration of National Chocolate Day confectioners are giving away their delicious sweet treats. Willy Wonka would be so pleased.

Here's how to get your free bite today:

• The Village Fudge & Candy Shoppe in Concord, N.C. is offering customers a Buy One Get One free on all chocolates.All Wrapped Up by Village Fudge in the Concord Mills Mall, Concord, N.C. is also joining in on the giveaway fun.
• If every day is National Chocolate Day in your house, join the Godiva Chocolate Rewards Club. One of the perks: One free piece of chocolate each month.
• Can't make it to the candy store? Try your luck winning free chocolate. Asher's Chocolates gives away free chocolates once a month to one random participant of their online chocolate survey.

Experts caution this American "holiday" could backfire. "We have to remember that everything should be eaten in moderation," says women's health expert, Dr. Marie Savard. So if you choose to celebrate today, don't over-indulge your sweet tooth.

Sound off. What's your preference milk or dark chocolate? Why?