Scariest shopping trend? Halloween and Christmas stores everywhere
Filed under: Bargains, Shopping
Everyone is scouting for good deals in this ghoulish economy, including mom-and-pop Halloween merchants howling for vacant spots in shopping centers and strip malls.The Halloween stores, which will soon morph into Christmas centers, are popping up in every nook and corner and offering prices like never before.
Plummeting same-store sales, depleting consumer spending and bankrupt retailers shuttering locations have resulted in a lot of prime real estate lying empty. To scare away the horror of zero income, landlords are wooing temporary merchants to help them tide over the difficult times.
The vacancy rate at U.S. regional malls rose to 8.4% in the second quarter, the highest level since Reis Inc., a New York-based real estate research firm, began tracking regional malls in 2000. Mom-and-pop owners who earlier could only aspire to sell their wares out of a small kiosk or cart are now proudly displaying merchandise in enviable locations. Rents are cheaper and the spaces available are bigger.
Les Morris, spokesman for mall goliath Simon Property Group, said in a phone interview that the company is aggressively seeking local entrepreneurs. Simon is telling the little guys that malls, even the premier ones, are no longer inaccessible. Lease terms are flexible and the mall owner is encouraging entrepreneurs to take advantage of the traffic and the company's marketing programs.
Guess, what? Small business owners are listening. Industry-wide statistics on temporary pop-ups are hard to come by, but experts concede they are on the rise this year.
Companies such as Halloween Adventures have opened stores in glitzy locales such as Philadelphia's Chestnut Hill. Flanked by Talbots and JoS.A. Bank Clothiers, the store occupies the former home of Express. Richard Smith, store manager, said the company is trying to get to new locations this year to boost sales.
"We are in Circuit Citys, Linens n' Things -- big, big locations that years ago we probably couldn't get," Smith said.
But the prime spots don't necessarily translate into incessant ringing at the cash registers. I walked into the store the other week when costume prices were slashed by half. Smith said they had to resort to aggressive discounts to stimulate sales.
Halloween sales are projected to be 2% to 3% below last year's, according to America's Research Group, a South Carolina-based consumer behavior consultant. The National Retail Federation projects sales to be down by $1 billion from last year's record $5.77 billion.
"There are lot more stores compared to last year, but these retailers would just be splitting the dollars," said C. Britt Beemer, chairman of the consulting company, in a phone interview.
The temporary retailers may feel majestic about the rent deals, but in the end, the customer is still the king. The good thing this year is that consumers have a lot of options ranging from the dollar store to the trendy mom and pop.
Beemer says don't be horrified to haggle. If you find that Darth Vader costume you really like, negotiate like you would with a vegetable street vendor in Delhi. Chances are you will walk home with a sweet deal.



Reader Comments (Page 1 of 1)
10-22-2009 @ 10:52PM
annie said...
lilaoshi24, What school did you go to? It must have been one that did not teach READING and COMPREHENSION. What part of "Please keep your comments relevant to this blog entry." do you not understand??????
Reply
10-22-2009 @ 11:05PM
Tom said...
It really doesn't matter that smaller businesses can lease mall space for less. The only thing that really matters is that there has been a major contraction of the middle class. There are far fewer people now willing to buy the products marketed in this country. Do you get it? It's a contraction of the American marketplace. We're all too scared to spend money on the junk we've spent money on before. When homes that have sold for $300,000 dollars drop to about $50,000, and gold gets back down to around $250, give me a call; the "recession" will probably be on its way to being over. You can't put "services" in a bag.
Reply
10-22-2009 @ 11:19PM
J Lea said...
I'm not much of a holiday person so I won't be wasting money In some Halloween or Christmas Store...unless everything is 99 cents or less. I might come in and look around then.
Reply
10-23-2009 @ 5:36AM
rcalcasola said...
beware of the costume simon properties wear.
Reply