Jami Bernard's Ad Rant: Why would you want it in the can?
Filed under: Sex Sells, Food, Celebs & Money, Ad Rant
In our newest column, film critic, author and book doctor Jami Bernard will take a look at advertising - commercials, billboards, social media campaigns and print ads - and weighs in on the best and worst of the bunch. Check out her video rant, and tell us what you think.
This week, we look at Bud Light Lime's new campaign called "In the Can," in which everyday people utter suggestive lines about getting it, yes, you guessed it, "in the can." Has the attempt to create buzz-worthy ads in the hope that they will go viral gone too far? Perhaps the age of the sexual ad has finally passed as consumers simply look the other way when one of these productions airs on the TV or the Web.
Jami Bernard is an author, film critic, book doctor and media consultant based in New York. She has published eight books, thousands of newspaper and magazine articles (no, really!), and is a keynote speaker and frequent TV and radio guest. She leads Barncat's online Master Workshops and also teaches writing and editing at mediabistro. Jami is a frequent guest on TV and radio shows, and has been interviewed by Oprah, Katie Couric, Charles Gibson, Geraldo Rivera, Montel Williams, more. She has written for numerous magazines, including Entertainment Weekly, Seventeen, Glamour and Self. She has appeared in documentaries as herself, including on the Independent Film Channel's Indie Sex series, on which she was a consultant. Bernard wrote a Lois Lane comic for DC Comics in which Lois is based on Bernard's early career at The New York Post.
This week, we look at Bud Light Lime's new campaign called "In the Can," in which everyday people utter suggestive lines about getting it, yes, you guessed it, "in the can." Has the attempt to create buzz-worthy ads in the hope that they will go viral gone too far? Perhaps the age of the sexual ad has finally passed as consumers simply look the other way when one of these productions airs on the TV or the Web.
Jami Bernard is an author, film critic, book doctor and media consultant based in New York. She has published eight books, thousands of newspaper and magazine articles (no, really!), and is a keynote speaker and frequent TV and radio guest. She leads Barncat's online Master Workshops and also teaches writing and editing at mediabistro. Jami is a frequent guest on TV and radio shows, and has been interviewed by Oprah, Katie Couric, Charles Gibson, Geraldo Rivera, Montel Williams, more. She has written for numerous magazines, including Entertainment Weekly, Seventeen, Glamour and Self. She has appeared in documentaries as herself, including on the Independent Film Channel's Indie Sex series, on which she was a consultant. Bernard wrote a Lois Lane comic for DC Comics in which Lois is based on Bernard's early career at The New York Post.
Reader Comments (Page 1 of 36)
10-15-2009 @ 10:55AM
sally said...
I've seen worse....................this lady needs to get some..........can.
Reply
10-18-2009 @ 3:06PM
Richard said...
Wow, biggest waste of words ever. Who put this girl on here and why is she going off on this for 5mins?! The commercial was semi-funny if anything and no harm done at all.
10-18-2009 @ 3:24PM
Chris said...
I wonder what Jami would think of this cookbook.. "Get in the Kitchen, BIT@HES!" (Bitchcooks.com)
10-18-2009 @ 3:26PM
ryan said...
this lady is way uptight. she's a fat nasty (who prob. likes getting pounded up the backdoor) and she is ashamed of the ad... why? because she is pretending that she doesn't do it. but she does. you know she does. it's so true. thanks to all who think this lady is a stiff. I'll stiff her (in the can) if it will make her shut her fat yappers.
10-18-2009 @ 3:29PM
meg said...
The lady needs to stop being a prude, anyone old enough to drink would understand that it was a joke, that by taking comments out of context they were attempting to be funny not lude.
10-18-2009 @ 4:20PM
John said...
Her quotes from Gertrude Stein are one indicator why SHE is not getting it in the can herself, or anywhere else..
10-18-2009 @ 4:45PM
john said...
i think this ad is funny....and people who drink beer will think this ad is funny....all youhippie liberals need to keep your comments to yourselves...its a beer commercial, life is too short to be going outof your way to let everyone know that YOU think a commercial is tastless.....
10-18-2009 @ 5:18PM
sue said...
i doubt very much , these advertizers are, trying to promote getting it" in the can. I really thing this add will get pple talking bout it and joking, which is wat i think the advertizers are going for, i voted for tasteless, but i think its a little of both, and i also think its a brilliant add campaign.!
10-18-2009 @ 5:19PM
Sam said...
Get a grip Jami... It's funny.
10-18-2009 @ 6:40PM
hookmrl said...
Hey it is simple the bud light lime tastes bad ,mich lime catus is good
10-18-2009 @ 5:55PM
umm said...
She put me to sleep talking. OMG, I think any commercial is better than HER speaking...lol.
10-18-2009 @ 7:05PM
howard miner said...
how true, i guess some people have nothing better to do with thier life! just to rant or vent about what they feel is not worth watching, reading or hearing on the airwaves. i hope one day i become so old that is all i have left in life to do. i am to busy taking care of my family, working and living life to be concerned about little things that bug people with nothing better to do with what GOD has giving you and that is life live it and but out.
10-18-2009 @ 7:15PM
Justin said...
So, she thinks a guy from the 70s who has a obsession about women's butts and makes poems about them and tries to "woo them out of their panties", but she doesn't like an ad with both different MALES and females saying they "got it in the can"?
Sounds like she needs to STFU before she sounds more stupid in the future.
10-18-2009 @ 7:20PM
Dustin said...
She needs to get -canned-
10-18-2009 @ 7:33PM
michelle said...
Sally, you need to take that stick out of you "can" and live a bit. This ad is hystericle!
10-18-2009 @ 7:37PM
Will said...
I'll buy it AND drink it. get a life lady. because of you this ad is gonna get more views. dumbass.
10-18-2009 @ 7:37PM
Ron said...
Hey John, What exactly makes you think that the people against this are liberals ?? Its the conservative Republicans that always want everything censored because they get so much money from the churchs. I GUARANTEE you this uptight b!&$h is a REPUBLICAN !!!!!
10-18-2009 @ 7:58PM
07387add said...
mORON
10-20-2009 @ 1:33PM
sarah said...
HAHAHA awesome!
10-19-2009 @ 4:02PM
spam said...
If she gets it "in the can" at least once, she might find herself smiling when watching or talking about this ad!