Kenmore appliances: Why they're not better than Frigidaire
Many a customer has probably faced a dizzying array of gas stoves and thought to themselves, which is better, Kenmore or Kitchenaid? Should I buy this Whirlpool refrigerator, or the Kenmore? Isn't Bosch a more trusted name than Kenmore for dishwashers? The answer to those questions is probably, in order, "neither," "either," and "not really." Because even though Kenmore is proudly advertised by Sears as "the best known name in appliances" with a product in 60% of American homes, Kitchenaid, Whirlpool, Bosch, and a host of other manufacturers are the ones that made your Kenmore appliance.
Kenmore isn't the only brand to appear on products actually manufactured by its competition, but it may be one of the biggest. At Appliance411, a chart demystifies the Kenmore purchasing process. According to the web site, you can deduce who manufactured your appliance by reading the model number on your appliance's identification tag. The first three numbers (or in some appliances, the first three numbers plus the initial "C") correspond with a manufacturer. Does your refrigerator's model number begin with 106? You have a Whirlpool. If your dishwasher's model number starts with 630, it's made by Bosch. A microwave starting with 401 is a Samsung. And so on.
The consumer is often left with strange choices: between, for instance, a front-loading washer made by Maytag, and a very similar (but not quite identical) model made by Kenmore, at slightly different price points. Which is better? Well, who knows: but they're surely not different enough for a normal consumer to suss out.
Once you've decided which manufacturer really made the appliance in which you're interested, of course, your job could be a bit simpler; instead of choosing between a wide number of different brands, you're really only choosing between one or two total manufacturers. And if it's that front-loading washer to which I was referring? Turns out both Kenmore and Maytag are made by a third brand: Samsung.
Quality can't vary much between brands that are all manufactured in the same Chinese or South Korean factory. So when you're selecting an appliance, skip the brand loyalty and focus on features, efficiency and price alone. Otherwise, all you're buying is marketing -- good marketing, it's true, but at the end of the day, marketing won't clean your clothes.




Reader Comments (Page 1 of 5)
9-14-2009 @ 9:10PM
P Cooper said...
Duh, that fact has been known for over 50 years.
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9-14-2009 @ 8:08PM
rmc said...
Actually, the quality can vary even if made by the same manufacturer or in the same plant.
The plant makes a product, regardless of whose nametag to product specifications.
So if a Kenmore requires higher quality materials, or more or better fasteners etc etc it indeed may outperform its production linemates in performance, reliability and durability.
The assertion that the same maker "produces" the same product just is not true unless all the product specs are identical.
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9-14-2009 @ 9:34PM
EHI said...
I worked for Sears for many years. I sold HVAC. The units that we sold were straight from the supply house to the customers house. During delivery they would take off the Heil, Tempstar, Comfortmaker logos and add the Kenmore logo. Many times they would forget to do that also. The box would have a slot cut to replace the logo before arriving at the customers home. The installer would have logos in the truck.
There is no difference in specs when you buy an AC or Furnace.
Sorry bud.
9-14-2009 @ 10:20PM
Jim said...
Exactly right. Which is why Consumer Reports, which does
exhaustive testing, rates Kenmore seperate from the'
mfgrs. models. And most people know that.....these
sophmoric whiz bangs on AOL's pages evidently can't be
bothered to be informed.
9-14-2009 @ 10:24PM
jan said...
and try and get them fixed ! anyone who purchased kitchenaid and now Sears has to with A and E repair ! They never have parts and do not have the eqipment to handle the jobs. Nineteen visits and my oven still isn't fixed. Who ever heard of a wll oven needing ventilation above and below, I mean wide open. I should find or have a grill work made and installed !!!
9-15-2009 @ 3:18AM
Former sailor said...
Jan: When (if!) thyey finally fix your oven, prepare tp be billed for those nineteen service calls. Several years ago, I called Burlington, Vermont, Sears for service on a Kenmore stove. When the repairman called to set up the appointment, I asked if he wanted the part number - he said no, because he would have any part he might possibly need. When he arrived and looked at the stove, he said that he didn't have the part, and would have to come back the next day. And I WAS BILLED FOR TWO SERVICE CALLS, A TOTAL OF TWO HOURS, FOR A FIFTEEN- MINUTE JOB! ! ! It came out to $160.00 per hour for the job! ! ! Sears? NEVER AGAIN! ! !
9-15-2009 @ 6:30AM
EJW said...
I WORKED AT WHIRLPOOLS FINDLAY OHIO FACILITY FOR 40 YEARS. AND IN DOING SO, I KNOW THAT KENMORE PARTS ARE MADE FROM THE SAME MATERIAL AS WHIRLPOOL.,KINCHENAID OR ANY OTHER WHIRLPOOL MADE NAME BRAND.THE ONLY DIFERENCE IS ONLY IN EXTERNAL LOOK SUCH AS CONTROL BUTTONS AND CONSOLS. THANK YOU
9-14-2009 @ 8:14PM
neongreencavi said...
Big shocker. I am very glad the truth has come to light. kenmore is just a name. they dont build or produce anything. they bid there appliances to LG, GE, Frigidaire, and Whirlpool. The kenmore He washer series is a whirlpool duet their french doors are made by LG. You can find the same appliances from the core manufacturers by looking at Lowes or Home Depot and Best Buy.
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9-14-2009 @ 9:15PM
Fairey said...
That's true, you might be able to find a better bargain, but Sears now will match any price from anywhere else...plus, NO ONE has a warranty like Sears. I learned the hard way and will NEVER buy big appliances from anywhere else for cheaper because eventually, something WILL go wrong with it and Sears has ALWAYS been there to come out and fix it and i've saved tons of money in the long run.Sorry, but it's Sears for me.
9-14-2009 @ 8:27PM
Fred said...
How long did it take you to figure this out!!! That's why I could never understand why Consumer Reports gave higher ratings to some store brands over OEM products. This is also why you don't see the same model number form store to store many times as the appliance is built to the sellers specs and profit expectations. The only similarity between a Home Depot John Deere and a real John Deere is that they are both green and yellow!
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9-15-2009 @ 1:18AM
chuck821 said...
I do not think you are correct about the John Deere remark. I was at my local JD dealer, and he told me the frame on tractors they sell is about 120 lbs vs the HD frame about 80 lbs. Take a look at comparable tractors in HD and your local JD store...there is a difference. I spent $3000 on my JD tractor in 1995 and it still "runs like a Deere"...doubt if a HD model (Sabre models) would last half that time. HD just tells JD to make it cheaper and we will sell a bunch of them...too bad JD went along with it. Look up the story about the CEO of Snapper and how the Walmart CEO wanted to do the same for them...he walked out, Walmart could not believe it. At least he had the class to say No to cheapening his brand.
9-15-2009 @ 9:10AM
Dirk F said...
The reason that Consumers Report finds a difference between Kenmore and the other brands that make Kenmore is that, brace yourself here, is that they tested differently. The differences may be small or they may be huge .... there's no law on the books that says that they can't be the same (remember Dodge and Plymouth vans: Voyager and Caravan -- same car) or any law that they can't be different. I worked for Carter's (makers of mens underwear and childrens clothing). We also made clothing for Sears, JC Penny and others. They were not the same. The yarns were different, the styles were different .... they just were not the same clothing. The others gave us the specs and we made 'em. Simple as that.
Why is it that people WANT things to be the way they want them instead of using some simple logic and a bit of investigation? I have no idea about John Deere lawn mowers and Home Depot -- but with a bit of investigation you could sure find out if they are the same or different. Remember, the "manufacturers" are in it to make money. No more. No less. You don't have to be the sucker -- but you do have to do some work to keep from being had. It's just the way life works. Making foolish, shoot-from-the-hip, ignorant comments won't help you (or anyone else) any.
9-14-2009 @ 8:28PM
gerry said...
This is a secret? VERY few retailers actually "make" anything. Its just private label. What do you think WalMart does with SAMs brand or KIRKLAND at COSTCO? There is no KIRKLAND, it is made by any local manufacturer.
If teh average JOe was surporised to hear Kenmore is a fictitios location in wonderland, they should be ashamed
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9-15-2009 @ 12:27AM
heather said...
um yeah actually there is a kirkland in washington state!
9-14-2009 @ 8:49PM
JO said...
I worked a retail grocery store for 17 years and guess what..those store brand names are just what we are talking about. Do you think that the store brand name milk comes from a store brand herd of dairy cattle? NO
Or that the store brand name of pasta comes from their own wheat field? NO Or that their own store brand tooth brush is manufactured in thier own toothbrush factory? NO
all the references that I said above will show on the label the main headquarters store brand address but the kicker is...it still is not produced by them they bought it! It is all about perception and what the consumer thinks and of course the kick backs that the chains make. How many people know that major food products pay a price to have thier product(s) on a store shelf....yes, they do....manufactures pay the grocery stores money to have their products on their shelfs! And if it is within eye level it is a premium!......bottom shelf or top shelf are lower selling products! Look for yourself!
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9-14-2009 @ 11:04PM
dan said...
I currently work in grocery, with many years in the dairy dept. All of our milk comes from the same producer. The only difference is that the "brand name" has a 9 mil container, the store brand has a 7 mil container, and the budget brand, has a 5 mil container. The white stuff inside is ALL THE SAME!!!!!!!
9-14-2009 @ 8:46PM
Ron said...
This is news? I used to do weekend service work at the old Whirlpool factory in Benton Harbor, MI and the Kenmore's were run on a line alongside of their product.
Do people actually believe that Sears has factories where they make their own stuff? With enough money you can get your name on anything.
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9-15-2009 @ 2:10AM
Brian said...
I was thinking that but wasn't sure. I had bought a Husqvarna riding mower and loved it. Soon I was at a friend's and he had a Craftsman riding mower with the exact same chassis shape and features as my Husqy...just a different color. Not sure what engine he had.
9-14-2009 @ 8:49PM
Laurel said...
The reporter who wrote this story acts like this is a secret. Sears has always been upfront about Kenmore being made by others. Their sales personnel frequently tell you which specific models are identical to a manufactuer's model such as Amana. This is not a devious secret being hidden by Sears like the article claims in its headline. Sears is much more honest about the sources of its Kenmore products than AOL is about the content of its articles.
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9-14-2009 @ 8:50PM
Bosley said...
Gee, Gerry, you ought to look into spell check.....
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