Taco Bell tag teams with Jimmy Dean
¿Te gusta Taco Bell for breakfast? When you read the brand names of the products the chain plans to use as the foundation for expanding its morning business, you might find yourself salivating like a hungry chihuahua.
According to Nation's Restaurant News, the a.m. choices on Taco Bell's menu are evolving. The chain is about to start testing co-branded products including Jimmy Dean sausage, Seattle's Best coffee, Dole, and Cinnabon. Can't you just smell the heady aroma of butter, cinnamon and refried beans?
Breakfast is just one element in the reinvention of Yum Brands' Taco Bell, and is not yet available in all 5,500 outlets.
A new, more healthy group of nine choices, the Fresco menu, has already been introduced. Other changes In the company pipeline now are the upgrading of meats used in burritos and all their various incarnations, expanding snack offerings, improving the appearance and ambiance of the restaurants, and launching a "Drive-thru Diet" ad campaign to promote the Fresco items.
Many fast food restaurants have learned the painful lesson of how hard it is to expand on their core business without losing what brought them success in the first place (witness McDonald's circa 1990 and Wendy's breakfast crap-out this year).
My friends love the Bell for three reasons -- the prices are low, the quantities high, and the locations quick and convenient. None of them has ever expressed regret that they couldn't order a Cinnabon along with their chalupa.
Reader Comments (Page 1 of 6)
8-19-2009 @ 6:15AM
acesmom said...
Taco Bell used to have breakfast, and it was delicious! I wish they would bring back the breakfast items they used to carry. You can get a cinnamon roll anywhere!
Reply
8-19-2009 @ 10:57AM
Jeff said...
You have obviously never had a Cinnabon then. They aren't anything like a cinnamon roll. I can't wait for Taco Bell to start breakfast, its my favorite fast food place.
8-19-2009 @ 10:33PM
Larry said...
Sorry but Bell's breakfast attempt a few years ago tasted aweful and quickly vanished
8-19-2009 @ 7:37AM
LauraL1 said...
Heck..! I was hoping Taco Bell would get more Mexican food.. Not go American.. I can get that anywhere.. How about Hueves Rancheros.. with Gaucamole..Ole..!!
Reply
8-19-2009 @ 3:44PM
Lyn said...
Huevos with chile con queso is even better than with guacamole. Truly yum!
8-19-2009 @ 5:28PM
Jonathan said...
Ditto - - Huevos Rancheros!!
8-19-2009 @ 7:56AM
Jodi said...
IDIOT. YOU HAVE NO IDEA WHAT THE HELLL YOUR TALKING ABOUT.
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8-19-2009 @ 8:22AM
kevin said...
Lordy, just more artery clogging food from YUM brands.
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8-19-2009 @ 8:28AM
Jerry said...
Whats up with ALL these SPAM adds. COME ON aol do something to STOP these? They PREY on these so they can get FREE advertisement.AOL NEEDS to put a STOP to them. I am so SICK of them
Jerry- we're sick of them too, but deleting them is like a game of Whack-a-mole; kill one, ten more pop up. We're trying...
tom B.
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8-19-2009 @ 11:22AM
Dave said...
AOL should just stop this comment stuff all together. People just say bad, rude ao hateful things. It's so sad when people in the news have had something bad happen in their family or life and these people say terrible things. Feedback is nice but it looks like people just can't do it....It's just like a daytime talk show. How sad!
8-20-2009 @ 12:20AM
Kay said...
I AGREE 100% with Jerry. Come ON AOL!!! GET RID OF THE SPAMMERS. As subscribers we have to sign in, sign up and type the letters/numbers we see just in order to post a response or opinion yet these idiots FLOOD every message board with their CRAP!!!! I'm sorry but I dont' believe for a minute that you cant' DO SOMETHING to stop this!!!!
8-19-2009 @ 9:43AM
Brenda said...
Please bring back the GREEN SAUCE!!!
Reply
8-19-2009 @ 11:03AM
rsteele108 said...
I'm with you Brenda... I REALLY miss the green sauce.
8-19-2009 @ 11:51AM
pony soldier said...
..what's green sauce ?? sorry
8-19-2009 @ 12:12PM
Amy said...
I run a Taco Bell, and we still carry the green sauce, you just have to request it. All Taco Bells should still have it, and if they tell you they don't, I would call 1-800-TACOBELL and report it.
8-19-2009 @ 5:19PM
christy said...
At my taco bell, the green sauce is there, but you have to ask them. Not in packages. When I get the quessadilla, I ask them to put in the green sauce and they do it every time!
8-19-2009 @ 8:22PM
Rissa said...
To Amy~ not all tacobells have to carry the green sauce it is an optionONLY, not a rule. I too run a Taco Bell.
8-19-2009 @ 9:01PM
Janie said...
I used to get the Mexican pizza with green sauce instead of red sauce and it was delicious!
8-19-2009 @ 9:53AM
Joe said...
Bring back the bell Burger NOW !!!!!
Reply
8-20-2009 @ 8:19AM
Donna said...
Hear, Hear! I LOVED the Bell Burger! If you're lucky enough to live in a state where they have Taco Mayo, you can get them there. Every time I go to Oklahoma I stop in and get one (or two!)