Skip to Content

Your buddy abroad could be the next CK face

More
Text SizeAAA

Filed under: Shopping

Calvin Klein is looking for nine good men in nine different countries.

To celebrate the relaunch of its Steel underwear collection, the company will hold a contest inviting iron-bodied European guys to become the faces of the new line, which will include customized patriotic briefs for customers in England, France, Germany, Greece, Italy, Netherlands, Russia, Spain and Sweden.

By patriotic, I mean: the underwear will actually be tiny cotton remixes of each nation's flag: the Italian version, for example, will have a green body with a red and white waistband.

The article, and the contest, pointedly excludes the U.S. -- the competition isn't open to American men, and there's no mention of a stars-and-stripes version of the underwear.

Perhaps Klein isn't feeling so gung-ho about the U.S. following last month's nationwide outcry over his racy New York billboard. Or maybe his marketing research team has an inkling that their customers stateside aren't as likely to wear their pride under their pants.

Either way, aspiring Marky-Mark successors are out of luck for now. But if you've got friends overseas who look like this, or this (and honestly, who doesn't?) -- tell them to log on to 9countries9men.com on Aug. 14, when the contest kicks off. May the best abs win.
Subscribe to Walletpop
The Luxist Awards for Best Accessories
Do you know of a magnificent jewelry line with pieces that are to die for? Which is the finest ...
Vote Now For the Readers' Choice Best in Food Awards
Nominations have been received and vetted for the best-of-breed in gourmet grocers, online gourmet ...

Josh Smith
Josh Smith Filed under: Shopping, Black Friday, Economizer

Black Friday: Bing Cashback offers up to additional 35% off

Black Friday deals are already appealing, with plenty of Black Friday laptop deals and clothing deals and plenty more. But what would you say if you could get an extra; 5, or even 35% off of your ...
Lou Carlozo
Lou Carlozo Filed under: Saving Money

Savings experiment: Hunting the rare Zhu Zhu Pet

Where do you find what's hard to find? I like to consider myself an expert at this, being a former investigative reporter with a fixation for garage sales. Did you know I once found a brand new, $150 ...
Ryan Minick
Ryan Minick Filed under: Borrowing, Real Estate, Video, The2MortgageGuys, Mortgages, Refinancing, 101 mortgages

What you need to know about the mortgage process

You're buying a house, your offer is accepted, but you still need to secure a mortgage -- now what? Check out this week's episode of Show & Tell with The 2 Mortgage Guys and we'll walk you through ...
Jason Cochran
Jason Cochran Filed under: Bargains, Transportation, Travel, Video, Economizer

Go for Less: Cruising on the new Carnival Dream

It's definitely cruise ship season. Royal Caribbean just made a major splash by launching the largest cruise ship in the world, Oasis of the Seas. That made headlines, but there have been other news ...

Headlines from WalletPop Partners