GM pulls gay Chevy ads: Don't worry, we weren't gonna buy one anyway
Filed under: Sex Sells, Transportation
General Motors ordered that all of its YouTube videos posted to coincide with the Chevrolet "Gay Day at the Movies" ad campaign be removed."The video was not appropriate and not in good taste," said GM spokesman Dave Barthmuss. The videos have all been removed, but the USA Today reports that "The video featured two "go-go boys" washing a Camaro in yellow underwear with the word CAMARO across the bottom."
The decision to abandon the gay-themed ad could be seen as alienating the gay community, but GM probably shouldn't worry too much: I don't think I have a single gay friend whose tastes are tacky enough that he would even consider buying a Chevy Camaro.
On the other hand, there are plenty of older right-leaning bozos who would be offended by this ad, but are also possessed of crass enough taste to buy a Camaro -- and that makes them a demographic worth pandering to.
So even if GM doesn't score points for diversity on this one, it's probably a good business decision.
Tough Time for Automakers
Both Ford and General Motors reported steep third-quarter losses on Nov. 7, although Ford's losses were offset by a shift in retirement benefits. Both automakers burned through at least $6.9 billion from July to September, leading General Motors to warn that without aid, it could run out of cash next year.
David Zalubowski, AP
On left, Ford CEO Alan Mulally, GM CEO Richard Wagoner, Chrysler CEO Bob Nardelli, and UAW President Ron Gettelfinger meet with Speaker of the House Nancy Pelosi, D-Calif., second from right, and House Majority Leader Steny Hoyer, D-Md., right, before a meeting Thursday in Washington.
Susan Walsh, AP
Amid reports that the automaker's salaried workers face a new round of job cuts, General Motors Corp. on Oct. 23 said it will suspend a number of benefit programs starting next month, including matching 401(k) contributions, tuition reimbursement and adoption assistance programs.
Al Goldis, AP
Chrysler on Oct. 23 announced plans to eliminate a shift at a plant in Toledo, Ohio, and shut down a Newark, Del., factory by the end of the year. The Toledo factory makes the Dodge Nitro and Jeep Liberty, and the Newark plant manufactures the Dodge Durango and Chrysler Aspen SUVs. The company is also offering white-collar workers up to $75,000 cash and vehicle vouchers to quit as it looks to cut 5,000 jobs.
Madalyn Ruggiero, AP
General Motors on Oct. 13 announced plans to idle two Midwest factories by the end of the year. A plant in Janesville, Wis., shown, will cease production of the GMC Yukon and the Chevrolet Tahoe and Suburban SUVs, and a metal stamping plant in suburban Wyoming, Mich., will also be stilled.
Andy Manis, AP
Shares of General Motors Corp. fell by nearly a third Oct. 9, dragged by a warning from the Standard & Poor's Ratings Services that its credit rating may be downgraded. The drubbing helped pull the Dow Jones Industrial Average to its lowest level in more than five years.
Scott Olson, Getty Images
The credit crisis is a one-two punch for car dealerships, who depend on lending to put vehicles in the showroom, and whose customers depend on financing for purchases.
Justin Sullivan, Getty Images
Citing tighter lending credit and falling demand for trucks and SUVs, Ford Motor Co. reports its worst month yet in a tough year for automakers. The company's U.S. sales fell nearly 35 percent last month compared to September 2007.
David Zalubowski, AP
Bill Heard Enterprises, the biggest Chevrolet dealer in the country, said Sept. 24 that it is closing its 13 remaining dealerships, unable to survive in a weak economy with high gas prices and an inventory heavy on trucks and SUVs.
David Zalubowski, AP
General Motors' treasurer said Sept. 24 that the automaker is planning to put its Strasbourg, France, manufacturing operation and its Hummer truck brand up for sale, and it may announce more asset sales later this year.
General Motors
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Reader Comments (Page 1 of 5)
7-09-2009 @ 9:36PM
Nathaniel said...
If I had the money, I would gladly buy a Camero today.
Reply
7-09-2009 @ 4:35PM
Craig said...
Zac, you prissy fag, pack your haughty ass into your vintage Miata and get a Jayne Mansfield haircut. You DO NOT speak for all gay American men. Some of us ARE the type to enjoy the nostalgic feel of the retro inspired Camaro. In my opinion, the style far surpasses any and all of the oh-so-bland Euros and thier Asian knockoffs.
That being said, it's a shame that I will not consider buying a car from a companythat takes its marching orders from the Pat Robertsons and Bill O's of the world. GMs' marketing department should have the balls they built into the Camaros they aspired to recreate.
Reply
7-10-2009 @ 8:15PM
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7-09-2009 @ 4:55PM
Al Pryor said...
I am Gay and was considering buying a Chevy only as a "home team" type political act. Not now! Go to *&^* GM.
Al Pryor
Reply
7-09-2009 @ 5:16PM
Ken D said...
I have Gays that are friends, but I can not condone the voting of O'BLAMMA or the choice of cars, simply as a political statement. Me thinks there is a Queer in the playpen...BITCH.
Agenda? Maybe.....Ploy? Oh yeah!
Reply
7-09-2009 @ 5:17PM
Dreamsurfer23 said...
"The video was not appropriate and not in good taste," said GM spokesman Dave Barthmuss. Then WHY was it even considered????? This guy and all others involved in this moronic mess need to be fired. I am an "older right-leaning bozos who would be offended by this ad", and just thinking of doing this advertisement alienates me from EVER buying a Chevy.
Reply
7-10-2009 @ 8:15PM
Steven said...
this makes me want to buy a Camaro even more than I already did...
Reply
7-10-2009 @ 8:23PM
jack said...
dude a chevy camero is an awsome car. you say its tacky but its better than the new dodge and mustang. your probably some pissy homo who would have loved the gay comercial and got all pissy because they removed the comercial.
Reply
7-11-2009 @ 3:34AM
PONDERINGPEACEMAKER said...
The Charger (the Hemi engine makes it even more hot) and the Magnum are both so cool. How can you not like Dodge?
7-10-2009 @ 8:38PM
Thomas said...
GM will overproduce the Camaro and it will be the equalivent to the Dodge Charger even the Police will use them as patrol cars.
Reply
7-10-2009 @ 8:27PM
Steve said...
Why would this ad about Gay or anyone else make anyone whant to by a camaro after the way G.M. has treated the people I will never by another G.M. car or truck and I worked for them for 30 years and now that I am retired they stab me in the back by tacking away my benifits that I have worked so hard for my next new car will be a FORD.
Reply
7-10-2009 @ 10:19PM
bubba said...
Hey... Way to stab all the people who come up after you in the back. I hope you get your bennefits back, so In the meantime be advised that Ford would be here in this situation also, but they were the first in trouble, and were able to procure funding before the shit hit the fan....... A$$h0le.
7-11-2009 @ 4:09AM
Cotton said...
No Steve you did not work for GM for 30 years.....you worked at GM for 30 years. Your employer was the UAW and this is why you have no benefits today. It would be the same if you had worked at Ford. Unions outlived their reason for existence long ago and are now a major part of the problem for every sector of American manufactoring. Wise up.
7-10-2009 @ 8:27PM
BunPOUNDER said...
what's the DIFFERENCE?!?!?!
GM has been suckin' off the government and takin' it from the lobbyists since the "bailout"
I'd rather DRIVE my Mercedes with my man next to me!
Reply
7-10-2009 @ 8:32PM
Daisy said...
I can't see why they have to consider any sexual inuendo in any of their ads. You can't turn on the TV without seeing sex of some kind on the screen and in advertising. Crazy. Why can't we be content with the way the car operates and leave the operation of the Gays out of it? All this kind of advertising does is make people angry at one another and doesn't make the product work better. What has happened to us anyway? Let's get back to basics........Leave it to Beaver!
Reply
7-10-2009 @ 8:35PM
Ian said...
Another nail in GM's coffin. We won't be buying any GM product in the future.
Reply
7-10-2009 @ 8:43PM
msaa said...
Gay people are lost souls
Reply
7-10-2009 @ 10:43PM
Bob said...
Hey mssa:
Stick your self richeous soul up your ignorant pompous ass. Are you afraid to write your own name or are only capable of writing a few letters of the alphabet?
7-11-2009 @ 12:36AM
Glenn said...
Hey msaa...F U
7-11-2009 @ 3:42AM
Rick said...
Hey msaa. I understand what you're saying. And they don't even realize how much we care about them. Too bad.