Dads to make due with less this Father's Day
Filed under: Home, Saving Money, Relationships, Recession
This Father's Day, dear-old dad is expected to have to make do with less according to new data from IBIS World Research.
According to the report, Father's Day spending will be down across top categories like home improvement (-28%), gift cards (-21%) and electronics (-16%).
However, despite the economic downturn and retail sales plummeting, dads may be going from handyman to dandyman, as sales of pampering services and related products are expected to increase 35.7%.
Perhaps as a well-meaning gift attempt to destress dads, purchases of spa services, personal care products, and greeting cards is emerging as this holiday's fastest growing gift category with consumers expected to spend $190 million compared to $140 million in 2008.
"Traditional Father's Day gifts, such as tools and electronics are declining this year while spa services, personal care products, and greeting cards are increasing," explained Toon van Beeck, senior analyst with IBIS World. "It seems that 'New Age' dads are this year's fad."
According the U.S. Census Bureau, there are an estimated 66.3 million fathers in the nation today, which demonstrates the impact spending on Father's Day has on the U.S. economy.
Despite the downward economic trend, there's no word on its impact on the age-old practice of buying dad a tie for his big day -- the gaudier the better!
Tom Kraeutler is the AOL'S Home Improvement Editor and co-author of My Home, My Money Pit: Your Guide to Every Home Improvement Adventure. He delivers home improvement tips each week as host of The Money Pit, a nationally syndicated home improvement radio program.



Reader Comments (Page 1 of 1)
6-13-2009 @ 4:12PM
chelsea said...
The phrase is "Make do", not "Make due".
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6-24-2009 @ 10:46AM
Jennifer said...
I am sure we can forgive a little typo!
I can't believe how fast Father's Day has come round again. I have got Dads gift all sorted out. I got him a lovely print which I am having framed right now. I am also going to be cooking roast chicken with all the trimmings with a melt in the middle hot choc pot for afters - with cream of course. I am also going to send Dad an e-Card this year, just as it something a little bit different. Dad is always on his computer playing card games and puzzles, so I think I might try and send him an eCard this year. I spent ages on the net trying to find a site I liked and have come across a cool site that has lots of free Fathers Day eCards . I had never sent an eCard before, so I was glad this site made it really easy to choose and send a card. I was pleased to see a large range of Father’s Day cards too. There are loads of sites out there so it is definitely worth trying some out and seeing what you like.
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