Better living through chocolate -- and multilevel marketing
Filed under: Make Money Fast, Food
From the lipstick on a pig files comes Xocai, a high-end chocolate marketed for its health benefits marketed through a network of independent distributors -- just like Amway.
For some reason, The New York Times decided to report on this company that is apparently catching on with New York's wealthy elite. Michael Wilson writes of an "opportunity meeting" consisting of a "group seemingly culled from the front page, gossip sheets and back copies of Playbill."
The piece describes Xocai as a multi-level marketing product that is making inroads in the upper-crust. But in truth, multi-level marketing began to shift away from soaps and salad bowls quite some time ago, and overpriced supplements with dubious promises of better health currently dominate the industry. Companies like Usana Health Sciences, Herbalife and Melaleuca all have sales in the hundreds of millions of dollars. MonaVie has built an empire with the Acai Berry, and now Xocai is taking it a step further: acai berries and antioxidant-rich raw chocolate powder form a "harmonious balance enabling health and prosperity."
Well then. To eat the suggested three nuggets per day, you'd have to spend $100 per month on chocolate -- and more if you want the drinks.
That's right: a company that promises you can lose weight by eating chocolate and get rich by participating in multi-level marketing. That sounds like a BS two-fer to me. But hey, I may just be full of toxins.
For some reason, The New York Times decided to report on this company that is apparently catching on with New York's wealthy elite. Michael Wilson writes of an "opportunity meeting" consisting of a "group seemingly culled from the front page, gossip sheets and back copies of Playbill."
The piece describes Xocai as a multi-level marketing product that is making inroads in the upper-crust. But in truth, multi-level marketing began to shift away from soaps and salad bowls quite some time ago, and overpriced supplements with dubious promises of better health currently dominate the industry. Companies like Usana Health Sciences, Herbalife and Melaleuca all have sales in the hundreds of millions of dollars. MonaVie has built an empire with the Acai Berry, and now Xocai is taking it a step further: acai berries and antioxidant-rich raw chocolate powder form a "harmonious balance enabling health and prosperity."
Well then. To eat the suggested three nuggets per day, you'd have to spend $100 per month on chocolate -- and more if you want the drinks.
That's right: a company that promises you can lose weight by eating chocolate and get rich by participating in multi-level marketing. That sounds like a BS two-fer to me. But hey, I may just be full of toxins.
Reader Comments (Page 1 of 1)
5-14-2009 @ 11:10PM
Paula Pollock said...
My hat is off to these folks for gaining such a high profile with something that is too-good-to-be-true with people supposedly smart enough to know better! Sometimes, the manipulation of a market is sad but this one is humorous in a devious way. They maintain similar bravado to Subway's "eat this large loaf of bread and lose weight" repositioning. Fabulous!
You made my "make me laugh" blog post of the day. I Tweeted and Shared you on Facebook.
Reply
5-15-2009 @ 4:22AM
jz said...
Got the Entrepreneurial Spirit and Prosperity Mindset? Want the lifestyle without having to reinvent the wheel? Donald Trump & Robert Kiyosaki say they'd join a Network Marketing Company to build wealth quickly. Well this one's got a 7 yr proven track record and still hasn't even tapped the hugely expanding market. If you're looking for a FUN business, with an already in place product/system/marketing program, high profits, low start up, that requires no selling, no shipping and minimal hours of your time, Call 800-934-3473 Ext. 6831 Not MLM.
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5-15-2009 @ 7:50AM
Josh Darville said...
Avia is a new MLM that just launched two weeks ago on May 1st.
The product is 1/2 as much as MonaVie at ONLY $69
The comp plan is 10 times better.
The formula is 4 times as powerful.
did I mention the company just launched May 1st... and is already a profitable company.
www.NonPerishableMarketing.com
www.AviaJuiceDistributor.com
Darvillej@gmail.com - 1-954-547-3751
JOIN TODAY... If you are at the top of an MLM stay there by seeing the next being thing. If you're at the bottom of an MLM invert the upline and Join us and then sign up your team and then go into your upline.
I have just sponsored a very high level MonaVie distributor, because
1. we answered all his question
2. he sees the comp plan and knows there is money to be made
3. the product has some great features like Time Release technology
4. our marketing strategy is something that has not been done before.
5. I give away to members of NonPerishableMarketing.com FREE information about internet marketing.
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5-16-2009 @ 8:42AM
Victoria said...
Direct selling is indeed a very lucrative business model and your earning potential is incredible when you join a company at its launch. Come see why many network marketing professionals and former top tier executives from companies like Arbonne, Avon and others have joined our new company founded by the famous doctors who created ProActiv! Read http://victoriaskincare.blogspot.com and visit victoriaskincare.myrandf.com and get onboard!
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6-25-2009 @ 7:48AM
Leadstore00 said...
Wow, great blog.
Reply
7-22-2009 @ 11:04AM
Susan said...
Why so negative about a product that has proven science behind the main ingrediant, raw cocoa. Google dark chocolate, health benefits and you will see proven scientific studies that indicate raw, unprocessed cocoa has health benefits. As for network marketing, if it was such a bad marketing model, why would Donald Trump & Robert Kiyosaki say they would join an mlm as a way of developing wealth. Before you promote the negative, check out the facts. A billion people eat chocolate yesterday. Why not offer a healthy alternative to an addiction that a billion people consume daily? For a free sample, email billys815@aol.com and mention this article.
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