Ford's giant green leap
Filed under: Technology, Transportation, Green
If you think President Obama's job is hard, meet Susan Cischke, the VP of sustainability, environment, and safety for Ford Motor Company. It's her job to turn her company, that gave us the mass-assembled automobile and the CO2 that comes with it, into the green machine of the future. When you read stories about the apocalyptic effects of global warming, see the latest satellite images of an ice sheet, the size of Rhode Island, nearly break off of Antarctica, or get an email forward full of adorable pictures of koalas begging for water in Australia because their water sources are drying up, you want to hold someone accountable. That person is: all of us. The consumer, government, and industry.
Electric cars are the near future, but we need cheaper batteries and tons of charging stations, so the cars can recharge on the road, before they can be feasible.
"We have to have everybody being a player in this," says Cischke, explaining what's holding up the electric car."This isn't, do we have the vehicles." It's also, do we have the infrastructure and is the product affordable so consumers will buy it.
Ford was the first of the big three American car companies to introduce an electric car and promises a whole family of hybrid, hybrid plug-ins, and electric cars for 2012.
Given the crisis we face, we should all be driving around in zero-emission vehicles. Forget the flying car and living like the Jetsons! We need cars that don't emit C02, now. (Legendary musician Neil Young is on the case--he's committed to building a zero-emission vehicle, and blogging about it.)
Cischke is working on it. She's partnering Ford with major electricity supply companies, like Southern California Edison, to build smart grids and managing Ford's $14 billion investment into sustainability.
"All of this takes money. We're not in a position to fund this infrastructure [needed for e-vehicles] ourselves," she says.
There's also the challenge of choosing the right clean technology that will have staying power. "There's a lot of exciting things happening. This is one of the most exciting times to be in the auto industry, because there is so much potential. The technology is mind blowing."
Luckily San Francisco and Portland, Oregon are making her job somewhat easier by racing to see which city will be the first to have an electrical grid for e-vehicles. So, instead of who killed the electric car?, according to Cischke, it's alive and well.
"Unless we can drive the cost down, this is going to be a niche solution," she says. As she's working and pushing to combine the most affordable clean technology inside lighter vehicles, Ford already does provide some green alternatives. The 2010 Ford Fusion Hybrid gets 41 miles per gallon, and Ford's new EcoBoost technology will be used on half a million Ford, Lincoln,and Mercury vehicles over the next five years, increasing fuel efficiency by 20 percent and lowering CO2 emissions by 15 percent. (Now the real genius would be finding a way of turning cars, already on the road, into zero-emitters, but we'll leave that up to Neil Young.)
Those may seem like small steps, but behind the scenes it sounds like Ford is doing all it can to prepare car drivers for a giant leap. As the new saying goes, if we can put a man on the moon, we can live off of clean energy and achieve energy independence.
If you're interested in transportation, you may like
these related sites for: Maps, Driving Directions, Travel, and Cars.
Subscribe to Walletpopthese related sites for: Maps, Driving Directions, Travel, and Cars.



Reader Comments (Page 1 of 1)
5-01-2009 @ 2:13PM
Stan Wellaway said...
There is one area in which electric vehicles have already established a market which isn't affected by the absence of a widespread infrastructure. The depot-based delivery fleet.
Such vehicles routinely travel a predictable route and return to base each night, where they can recharge or swap batteries. They typically travel less than 100 miles a day. Every postal delivery service worldwide fits this category. As do the home delivery fleets of many food supermarkets.
World leader in the production of road-going delivery trucks and vans is Smith Electric Vehicles. Check out the Case Studies page of their UK website http://www.smithelectricvehicles.com for examples of 400 in use with a whole variety of customers. They recently set up a US-based production facilty whose website is http://www.sev-us.com
There are several other makers targetting the same depot-based market sector. But Smith is the one chosen by Ford as their partner for the production of the battery version of the Ford Transit Connect van, which goes on sale in the USA next year.
Reply
5-04-2009 @ 12:02PM
Nat Field said...
The cars get all the press but the market is already there for electric commercial vehicles. They are ideal for inner city deliveries where with modern route planning the 100 mile range is not a problem as they can charge at their depot and don't need to rely on the build up of a mass charging infrastructure.
It's good to see Ford leading the way in that respect by partnering with Smith Electric vehicles both in the US and Europe.
Reply