Skip to Content

Make smart financial decisions with DailyFinance

Livin' large: Study shows people spend less when carrying big bills

More
Text SizeAAA

Filed under: Budgets, Saving Money, Shopping

You can save money by keeping large denomination bills in your wallet or purse, according to an upcoming study on the denomination effect.

The study, by The Journal of Consumer Research, found that people were more tight-fisted with their money if it's in a few large-denomination bills, as opposed to many small ones, according to a short story in the New York Times.

This makes sense, when you think about it. I'm less likely to break a $20 bill for a small purchase, such as a soda, than I would be if it were a dollar bill. I think I'm also less likely to even purchase the soda if I had a $1 bill in my pocket, as opposed to change.

The study found that 63% of test subjects chose to buy candy when given four quarters. But the number dropped to 26% who bought candy when given a $1 bill. So the denomination effect even works with small bills.

"People overvalue these large bills," said Joydeep Srivastava, a professor of marketing at the University of Maryland and one of the study's two authors. "It's partly a self-control mechanism -- I want to hold onto it, because if I do break that big denomination, I lose track of my spending."

True. Try carrying around only bills, and not change, for a week and see how much longer your money lasts. The study notes, however, that this effect is stronger in markets like China and India, where cash -- and not credit cards -- is still king.
Subscribe to Walletpop

How Much Should I Save?

$
$
%
Vote Now For the Readers' Choice Best in Food Awards
Nominations have been received and vetted for the best-of-breed in gourmet grocers, online gourmet ...
Zingerman's Bakehouse: Artisan Bread and Pastry from Ann Arbor
Zingerman's Bakehouse of Ann Arbor, Michigan, is nominated for a Luxist Award in the best bread ...

Savings Account Basics

Don't know the difference between an APR and APY? Want to know which options are available for savings accounts? Click below to find those answers and more.

    Jason Cochran
    Jason Cochran Filed under: Bargains, Extracurriculars, Transportation, Travel, Celebs & Money

    On board the new Oasis of the Seas: Is it worth the money?

    So here I am, writing this from off the coast of Florida as part of the first two-day preview cruise of the magnificent Oasis of the Seas. Royal Caribbean has launched the largest cruise ship in the ...
    Geoff Williams
    Geoff Williams Filed under: Credit cards

    Citigroup holds its customers hostage

    Across the nation, Citibank credit card holders are receiving what pretty much amounts to a ransom note: We're going to raise your rates, says the letter, in so many words, but if you spend more ...
    Bonnie McCarthy
    Bonnie McCarthy Filed under: Budgets, Kids and Money, Saving Money, Technology

    Family budgets: Make movie night safe again with family-friendly review sites

    Around my house, we don't make the decision to pile into the car and head over to our local Cineplex as easily as we once did. It costs a lot of money these days to see talking animals, wild things ...
    Madhusmita Bora
    Madhusmita Bora Filed under: Transportation

    Shop the friendly skies? The airlines are hoping you'll buy while in the sky

    Along with sandwiches and soda, you may one day be able to buy tickets to Lion King and Animal Kingdom while cruising 35,000 feet above ground. A New York Times story reported that the airline ...

    Banking Tools

    Use these bank account calculators and tools to help you make the smartest bank account moves.

      Headlines from WalletPop Partners