Miller High Life only needs one second for Super Bowl ad
Filed under: Extracurriculars, Food
Super Bowl ads are the most anticipated commercials of the year due to the creativity and over the top showmanship that, at times, has been known to upstage the actual football game. With the cost for a 30-second Super Bowl ad running $3 million this year, MillerCoors has decided that it doesn't need to shell out that kind of cash to connect with its Miller High Life fans. Instead, they will air a one-second commercial for the champagne of beers on affiliates across the nation.
You can already see a selection of one-second ads that won't make the cut at 1SecondAds.com. All of the ads feature the well known High Life delivery driver and a healthy dose of humor. If you don't laugh out loud while watching the montage of one-second ads then you obviously aren't living the high life.
From a company standpoint, airing a one-second ad may prove to be more beneficial than a 30-second commercial. While Super Bowl commercials likely have more people watching them than the ads that air during Lost it is still easy to tune out most ads. Assuming the ad that Miller High Life runs is anything like those that didn't make the cut then DVR viewers will surely be rewinding to figure out just what the heck was on their screen.
Of course not everyone will be able to see these ads since Budweiser is the official nationwide advertiser which means MillerCoors will have to go local in order to get the commercials on the air. This is probably a good thing since the NFL has been a little picky about what kind of commercials can air during the Super Bowl. Just last week it denied advertising to a website devoted to helping married people find someone to have an affair with!
There's no better time for the bargain priced beer to get back on people's radars. After the economy soured late last year I returned to the High Life after experimenting with more expensive Micro-brews and imported beers; an act I'm sure I didn't take alone. Here's to the High Life and their one-second advertisement. Hopefully they'll spend the money they saved on 230 tons of smokehouse bacon and include a pound of it with every 12 pack sold.
From a company standpoint, airing a one-second ad may prove to be more beneficial than a 30-second commercial. While Super Bowl commercials likely have more people watching them than the ads that air during Lost it is still easy to tune out most ads. Assuming the ad that Miller High Life runs is anything like those that didn't make the cut then DVR viewers will surely be rewinding to figure out just what the heck was on their screen.
Of course not everyone will be able to see these ads since Budweiser is the official nationwide advertiser which means MillerCoors will have to go local in order to get the commercials on the air. This is probably a good thing since the NFL has been a little picky about what kind of commercials can air during the Super Bowl. Just last week it denied advertising to a website devoted to helping married people find someone to have an affair with!
There's no better time for the bargain priced beer to get back on people's radars. After the economy soured late last year I returned to the High Life after experimenting with more expensive Micro-brews and imported beers; an act I'm sure I didn't take alone. Here's to the High Life and their one-second advertisement. Hopefully they'll spend the money they saved on 230 tons of smokehouse bacon and include a pound of it with every 12 pack sold.
Reader Comments (Page 1 of 1)
1-23-2009 @ 8:06AM
Dudley Haas -- Bald Eagle (Wacko, Taxes) said...
I'll drink to that.
Reply
1-23-2009 @ 8:06AM
Bill said...
Love the High Life- 30 pack for 13.99? How can you go wrong?
Reply
1-23-2009 @ 8:53AM
kk said...
1 second commercial=tons of free internet advertisement! Smart!
Reply
1-23-2009 @ 9:20AM
Not a chance said...
They are getting more publicity for the 1-second ad than anything. Smart.
Reply
1-23-2009 @ 9:39AM
Awesome Sauce said...
Those ads are funny as hell. Made me laugh.
Reply
1-23-2009 @ 9:58AM
Sharon K. said...
The price of ads airing during the Super Bowl has gotten outrageously expensive -- $3 million/ad is insane! While I don't drink Miller High Life, kudos to them for coming up with this 1-second ad; it'll still get people's attention I'm sure! Me, I'll take a Labatt Blue or Molson Canadian thank you :-)
Reply
1-23-2009 @ 10:32AM
dave said...
i wounldn't feed this beer to your dog let alone my own .
Reply
1-23-2009 @ 11:18AM
Gman said...
All this beer talk has made me thirsty. I am going to leave work early today and do some taste testing. It is Friday!!!!
Reply
1-23-2009 @ 12:01PM
Erica said...
Less is more ...
Reply
1-23-2009 @ 12:05PM
WildKAT said...
Not to denigrate cheaper American beers, but after sampling everyone of them over many years, I find that Samuel Adams and Heineken are the most tasty and have the highest quality. Perhaps it is because I am a wine conisseur and tasting is a very important aspect of wine appreciation. For me, the same principle applies to assessing a quality beer. The hops used in Samuel Adams are sweet, fresh, fragrant and rich. You can smell and taste the difference immediately.
Reply
1-23-2009 @ 8:53PM
Frank said...
Please don't pick any wine for Americans if that's your taste in Beer. Yulk I Think I'll go throw up now:)
1-23-2009 @ 12:17PM
PhilSchmil said...
Awesome Sauce, did you REALLY find "those ads funny as hell?" You ARE kidding, right?
Paleezzzz. You've been surfing too long: you're skin is very pale. Get out, get some vitamin D, get a life.
The network's price of $100,000/s - now that's funny as hell!
Did you hear that? There it is again - it's the networks laughing all the way to their banks...
Reply
1-23-2009 @ 12:44PM
Gerry said...
This could be the start of subliminal advertising, (assuming it is not being used now!) it was tested years ago in a theater promoting popcorn. The management reported a huge increase in popcorn sales. Maybe thats why I almost voted for B.O.
Reply
1-23-2009 @ 1:17PM
Raz said...
I want to see who can afford the 3 million for 30 seconds. How many of them will be companies we taxpayers bailed out? A lot of them will probably be for cars and pick ups too.
Reply
1-23-2009 @ 1:24PM
Love football & beer, hate greed said...
GREED AT IT'S FINEST EXAMPLE. THEY WANT SIX MILLION DOLLARS A MINUTE..??
Reply
1-23-2009 @ 3:07PM
Fatimah said...
I'm always pleasantly surprised and the new and innovative ways that I see commercials advertised. Super Bowl sure brings the best commercials out doesn't it?
I work for Tide To Go and we've got an uber funny add for the Super Bowl. We're in the running for the Top 10 Super Bowl commercial of all time. You should come watch the video and vote for The Talking Stain.
http://cbs.com/tide
Thanks!! your gonna fall of your seat laughing when you see this one, lol!
Reply
1-23-2009 @ 5:39PM
digou21 said...
CORONA all the way!!!
Reply
1-24-2009 @ 1:30PM
dude said...
Hey digou21... Do you know Corona is a Pilsner beer just like Miller High Life? I bet I could put them side by side and you couldn't tell one glass of urine colored water from the other.
Reply