Blame the housing bubble on HGTV?
Filed under: Real Estate
Economists will spend decades trying to assess what exactly caused the housing bubble and its collapse, but Marcus Thomas LLC creative director Jim Sollisch offers an explanation you probably haven't heard yet: Blame HGTV!If you watch shows like House Hunters, Designed to Sell and especially My House is Worth What? regularly, you know what he's talking about.
In an op-ed piece in The Wall Street Journal, Sollisch writes that "HGTV pumped up the housing bubble by parading the most mediocre, unworthy-looking homeowners into our living rooms to watch while they put their tacky, run-of-the-mill tract homes on the market for twice what they paid and then went out and bought houses with price tags too obscene to repeat. You couldn't watch these shows without concluding that you must be an idiot and a loser if you lived in a house you could actually afford."
He has a point: Another problem with HGTV is that it elevated quite a few moronic real estate agents to the title of "real estate expert." On one recent episode of My House is Worth What?, an agent told a couple that fixing up a bathroom would be a good investment provided that they "live there long enough" to recoup the money.
What? It's actually the exact opposite: If you put in a new vanity and lighting now and then sell in 15 years, there's a good chance that your updates will be dated -- and therefore worthless. You would have been much better off putting the money in a savings account. Of course what she means is that if you wait long enough and the market keeps going up, you'll still be able to make money when you sell your house: But that doesn't make remodeling an investment.
HGTV continues to re-run episodes from the boom years, and some of them provide some interesting opportunities for Monday morning quarterbacking.
Back in June I wrote about an episode that featured a couple buying an investment property in Las Vegas in 2005 -- ouch! There was no discussion of rental rates and while they liked a few units they looked at, they were bothered by the noise created by all the new construction: No one could put it together that the new construction would lead to a glut of high-rises that would cause the hot market to come crashing down -- which is of course exactly what happened.
Still, I'll keep watching HGTV: As long as you realize that it's more entertaining than educational, you can learn quite a bit about how the industry (doesn't) work and what design ideas are hot and which are passé.




Reader Comments (Page 1 of 2)
1-05-2009 @ 3:52PM
George Rox said...
Actually the Acorn crowd's pushing unqualified buyers into the market & getting Fannie & Freddy to qualify them by guaranteeing their mortages would be backed & purchased dried up the supply ...& less supply, more demand... higher prices & overextended buyers
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1-06-2009 @ 9:27PM
Tom said...
Amen
1-06-2009 @ 9:51PM
jmjmosley said...
My wife and I bought our home 21 years ago when prices were good. We paid it off 10 years ago. Our taxes are not that bad and it is great not to have a mortgage.There is no way I will sell and buy another one.
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1-06-2009 @ 10:09PM
Sarah said...
I was on to this awhile back, and some shows even show the purchasers losing their home, but all of these people were living the most expensive of lifestyles based on nothing, and most all expected the finest of everything from the start, it was bizarre. It's like, where is this money coming from? Then showing the ca bungalows for a mil and then putting work into it on top of that...and the single woman who purchased it looked about 35, get real. Unfortunately they weren't actors, they were real people. I totally felt the brunt of what society felt women were offering men financially. HGTV can make up the damage to me by awarding me their free home giveaway, it would be maintained, and no I would never marry.
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1-06-2009 @ 11:17PM
Mury said...
"...HGTV can make up the damage to me by awarding me their free home giveaway, it would be maintained, and no I would never marry."
Ah, the trouble with that is that you may not be able to afford the taxes. I believe that some of the former winners have had this problem and have had to sell the homes. Bummer. :(
1-06-2009 @ 10:14PM
Cristy said...
Too many people are trying to outpace the Joneses...a lot of our friends have these outrageous 3500-4500 sq ft homes and they don't even have kids! Even then, the kids' rooms are SO tiny, I would feel guilty sleeping in the huge master bedroom! We live in a 1400 sq ft house and have been here 16 years. Yeah, it is small for two adults and two kids, but so is our mortgage at nearly one-third of what everyone else is paying. Our property taxes are even 1/4 of our friends that bought big. I guess it is so much "cooler" to have a new house, but personally, I like having less to clean and I can spend my money on a nice place in Hawaii once a year instead of being forced to hang out in my HUGE backyard that costs $200 a month for the landscaper to blow leaves around! Maybe someday they can afford to put that pool in too, but I doubt it!
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1-06-2009 @ 11:29PM
Jim said...
We watch HGTV and note that the cost of many of these projects are not discussed. It also amazed us how much variation in cost of homes there was across the country. For the price of our Oregon home, even in this depressed market, we could live like kings elsewhere in the county...assuming there were jobs. etc.
We have remodeled and added onto our home not as an "investment" but to meet a growing families needs. We did the math, and it was cheaper than moving and paying a realtor to sell the house at 6%. A home should return a reasonable return on your investment. A lot of what we saw was the house flippers doing white-wash remodels and expecting a 6-figure return. Real estate is complex since no two properties are exactly alike and the price needs to reflect the condition and quality of work vs. big Box weekend projects that can devalue a home.
I also fail to see on HGTV the permit process, costs for permits or where all this demo material goes. I'd love to see a "green" remodel that tells how to deal with the demo stuff along with the new green finishes.
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1-06-2009 @ 10:17PM
Sarah said...
A homeless person on the street intersection begging for money could afford a 7 digit home on these bad loans.
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1-06-2009 @ 10:26PM
Sarah said...
I agree a smaller place with big enough rooms is way better then not owning or having too big of a place for your budget. The mortgage, taxes and insurance is only part of the cost of home ownership. There's plenty of people in large expensive homes who will never have them paid off and will never be able to afford to retire, when one is working to subsidize being forced to work until they die what's the point of being married? There's no security in that. Marriage should be about security not such materialism and debts. And these people are ending up having to take jobs like cleaning other peoples mansions after losing theirs.
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1-06-2009 @ 10:33PM
Sarah said...
Luckily I was not in the running for such a proposition....I was even told that women paying half a mortgage was "just the way it is", and that "you can't get a good husband without having a good job". Maybe I have less at my disposal because I accrued other benefits which can slam any McMansion owner at any time but not me. Well, now that we see the results of scary and shocking mass hysteria, stupidity, greed and irresponsibility, I have to say, THAT'S JUST THE WAY IT IS.
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1-06-2009 @ 10:38PM
john rouse said...
Well, with that humungous "Adam's Apple" on "Miss" Coulter, it's obvious what Barbara Walters said about two months ago that "Ann Coulter is the victim of a very bad sex change, but she must have been a very attractive gay man before the surgery."
LOL. I nearly busted a testicle hearing "BAWA" diss Ann on that one. Ann.... you are permanently banned from NBC... don't totally blow it or "you'll never eat lunch in this town again", you hideous excuse for a transexual.
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1-06-2009 @ 10:46PM
Sarah said...
And that's another thing, I have noticed some supposed women in the media that I know are men.
1-06-2009 @ 10:39PM
Sarah said...
Rocket scientists don't live like they do....and btw...what makes people think they deserve it...the thoughts they have never even entered my mind, I only considered the show as entertainment; I'm guess I'm capable of putting things into PERSPECTIVE. But I will enter their contest for the free home and car....all the smart people are doing that.
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1-06-2009 @ 10:51PM
sonja said...
I used to like HGTV when we first got it on our cable, but seldom watch it anymore. It was making sick!! Who were these young twurps buying these expensive homes that looked fine to me, yet they had to do major renovations to make it satisfactory. Those terrible popcorn ceilings HAD to go!? And, seemed most of them worked at home. WHAT were they doing at home to make that much money??? Selling drugs? Seems most of their shows now are about home ownership, buying a home, redoing a home to sell, etc., etc. I liked it when it was mostly redecorating shows - things that can be done inexpensively, not major renovations that cost a fortune. I do agree with the writer that HGTV did definitely have a role to play in the housing mess.
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1-06-2009 @ 11:04PM
me-o said...
the wall street journal? the watchdogs - I mean lapdogs of business pointing fingers? funny how through all of this blame game being played, the people who are most responsible for allowing the overvaluing of these mortgage-backed securities - i"m talking about the credit-rating agencies like Moddy's - barely get mentioned.
Everybody knows (or should know) that mortgage-issuers, bankers and investors are driven by greed; the check and balance provided by the credit-rating agencies is supposed to protect us from that greed.
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1-06-2009 @ 11:04PM
me-o said...
Yeah, that's it, Wall Street Journal - blame POOR people for the recession! You guys on Wall Street had nothing to do with it...
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1-06-2009 @ 11:06PM
me-o said...
yeah, those damned POOR people trying to get over, that's what caused the recession. of course the friggin Wall Street Journal is gonna blame everyone but their own greedy slimeball crowd...
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1-06-2009 @ 11:06PM
Mury said...
"...but Marcus Thomas LLC creative director Jim Sollisch offers an explanation you probably haven't heard yet: Blame HGTV!"
To tell the truth, I did think of this before the bubble burst. Obviously not the sole reason, but part of the grand scheme of things. When they were first mentioning on the news the possibility of the housing bubble bursting, I thought to myself, "the more HGTV 'advertises' small houses with such high prices in large cities, the more the people in smaller towns and rural areas will want to sell their houses for large amounts as well." I noticed it happening in my own rural area.
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1-06-2009 @ 11:19PM
me-o said...
I can't believe what I'm reading - an agent of the Wall Street crowd, who bought this sub-prime debt, packaged it, approved it, sold it, and bankrupted our economy, is blaming 2 shows on a minor friggin TV channel for the financial meltdown, and there are people on this message board going "oh, yeah, that's right - I saw that show. That's what did it".
I don't usually call people 'morons', but what else is there to call you? Would you like to buy a bridge to Brooklyn? I can give you a good deal...
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1-06-2009 @ 11:23PM
Soni said...
As a former realtor, I can say that the shows were a benefit to homeowners thinking of selling because previously they all thought their houses were just fine and would be insulted if you suggested doing anything to prepare for sale. After HGTV, they saw the differences that staging, decluttering, small improvements made in the salability and no longer took offense. It became so much easier to discuss the need to prepare homes for sale with homesellers. Also, a lot of people I know were more inspired to keep their homes more up-to-date than people used to, and, thus kept their home values higher. All-in-all, I think you can give HGTV credit for helping homeowners think of their homes as an asset, as well as, just their home.
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