Skip to Content

It took a recession for Gen X and Y to start saving. Now will it stick?

More
Text SizeAAA

Filed under: Kids and Money, Saving Money, Recession

Being in my 30s, I'm one of those Gen X-ers older people look down their nose on for my flashy spending, addiction to bling and Starbucks lattes, and preference for credit card over savings account. I'm actually not a coffee drinker and I prefer planting flowers to purchasing flashy bling, but people my age and younger are becoming more like their elders than ever. It may have taken a Great Recession to wean us off the credit cards, but a USA Today/Gallup poll states that people in their 20s and 30s are scrimping and saving like those who lived through the Great Depression. And twentysomethings are more likely to be doing it than anyone else.

While only 32 percent of all Americans are saving more because of the recession, 44 percent of people ages 18 to 29 were cutting back. Another survey from the Conference Board about holiday spending found that while the average American was going to cut back on holiday spending by 11 percent, youngsters ages 25 to 34 are cutting their gift budget by 19 percent.
Now will the habit stick? Some economic pros doubt it. "If it's a prolonged recession, I think it will stick. If it's a year or two, probably not," says Aaron Patzer, CEO of Mint.com, which is a financial-help website used mostly by 20- and 30-somethings. Comerica chief economist Dana Johnson also doubts a permanent change because "we don't have a very good track record...for saving a lot of our income." Thanks for the votes of confidence, guys.

Meanwhile economist Mark Zandi predicts the savings rate will rise from the current 1.3 percent to 3 percent next year, and hit 8 percent in the next decade. That's a far cry from Japan's saving rate of 25 percent and China's whopping 50 percent but hey, it's also a far cry from our former negative savings rate.

I agree with Zandi . He says this is the financial version of 9/11, and while I've lived through a couple of recessions already, I know the difference between those and this one. For 20-somethings in their first job, this is the only one I've experienced. When you see Wall Street institutions crumbling right and left, and your Boomer parents are freaking out about what they're going to live on for retirement, it's going to make a lifelong impression.

I was surfing cable over Thanksgiving with my 20-year-old cousin when the Hilary and Haylie Duff straight-to-video movie Material Girls from 2006 came on the screen. As heiresses to a cosmetics fortune, the two were traipsing around the office in wedges, carrying Fendi baguettes with arms covered in bangles. "Ooh, look at all that bling!" My cousin's nose wrinkled as she turned to look at me. "Can you believe we ever acted like that? It seems so long ago." Out of the mouths of Millennials.
Subscribe to Walletpop

Reader Comments (Page 1 of 1)

How Much Should I Save?

$
$
%

Savings Account Basics

Don't know the difference between an APR and APY? Want to know which options are available for savings accounts? Click below to find those answers and more.

    Ron Dicker
    Ron Dicker Filed under: Recession, Economizer

    Welcome to the gold party craze: A new day pawning

    Sometimes when Amber Watson-Tardiff comes across a single cuff-link or a massive tangle of chains in her jewelry box, it occurs to her that it might be time for a gold party. Like many people who ...
    Aaron Crowe
    Aaron Crowe Filed under: Saving Money, Shopping, Economizer

    What to do with those unwanted Christmas gifts

    The Christmas gifts have been unwrapped and all of the good stuff has been played with. And alone under a pile of wrapping paper sits the hideous sweater from a sweet aunt who doesn't know any better. ...
    Laura Heller
    Laura Heller Filed under: Shopping, Economizer

    The best and worst return policies of the holiday season

    Spending time with family is one thing, but spending a lifetime with that sweater your Aunt Emily gave you for Christmas is another. Before you head back to the mall with your unwanted items, there ...
    Martha C. White
    Martha C. White Filed under: Banks

    Diet for fat-cat bankers an illusion

    As another year of jobs lost, homes foreclosed and budgets cut draws to a close in America, some of Wall Street heftiest fat cats are tipping the scales with their bonuses -- and pocketing your tax ...

    Banking Tools

    Use these bank account calculators and tools to help you make the smartest bank account moves.

      Headlines from WalletPop Partners

      How to Serve Cheese
      Everyone loves cheese, but do you know how to compose a cheese plate? What cheeses go well ...
      Too Many Sweets Will Impair Your Immunity
      It doesn't matter what time of year it is, sugar and sweets always seem to be in abundance. Cookies, ...
      Learn More»