Burger King loses wallets to gain customers!
Filed under: Food
The King, possibly the scariest and happiest fast food mascot is having trouble holding on to his wallet. Over the past few weeks, individuals in Chicago and Orlando have found wallets stuffed with the King's possessions as well as a note asking them to keep the wallet and have a whopper on the King!In all, the King will lose 5,000 wallets during this promotion, illustrating a serious need for a wallet chain! Each wallet contains a driver's license, cash, map of local Burger Kings and a gift certificate! The amount of cash ranges from $1 to $100 and features the King in place of a dead president! Several individuals are also reporting that the King left behind a receipt for getting his "Bling Cleaned".
Losing wallets as a way to promote a business isn't new; McDonalds ran a similar campaign in 2006 and GE Financial services gave away a $100,000 investment account and several mortgage payments back in 2000. Lost wallets aren't just a U.S. method of advertising; they have been used to promote a financial newspaper in Sao Paulo as well.
Although advertising with lost wallets isn't new, it's still fun, and makes me wish I lived in a bigger city where companies advertise like this. Even if Burger King stuffed each wallet with a $20 the advertising from this campaign is sure to pay off as the story of lost wallets has already invaded workplaces, blogs and Twitter.
Reader Comments (Page 1 of 3)
11-21-2008 @ 3:34PM
FB said...
The scary factor on the BK mascot is extremely high.
WORRIED ABOUT TRAILER THEFT?? You need to:
http://www.carrythebigstick.com
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11-21-2008 @ 6:37PM
joncdodge said...
I'd be careful what you eat....
1996 McDonalds Hamburger - Unchanged because of preservatives
http://www.curiousread.com/2008/09/1996-mcdonalds-hamburger-unchanged.html
JD
11-21-2008 @ 4:30PM
honkndodge said...
GIVE ME A BREAK, is this some kind of commercial that doesn't have VIOLANCE in it ?????? Business down, GOOD !!!
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11-21-2008 @ 4:49PM
william said...
RIGHT ON AMY
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11-21-2008 @ 5:19PM
mary said...
The new Statue of Liberty is Aunt Jemimah raising a chicken leg to the sky. Now It's pizza. Watch out Italy. Here we come.
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11-21-2008 @ 5:23PM
Cajun said...
Why all the racist comments? If this were in my neighborhood you would see more whites standing in line, and so what??? I'd like a free pizza too. Big Deal it is a promo. It's business people stop being a bigot.
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11-21-2008 @ 5:58PM
Michelle said...
Hell- I am white, and I work my butt off for a living to pay my bills, and yet- I would go for a FREE pizza, what the hell, that is one meal we don't have to pay for, and we all are happy.
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11-21-2008 @ 6:24PM
jillian said...
i dont understannd this.!
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11-21-2008 @ 7:00PM
Tatiana said...
What is wrong with all of you making judgmental and racist comments? That is what is wrong with the world today. How many of you would say that to the person you meant it for?? NONE of you I guarantee it!! Cowards find something better to do with your time than be racist. Let's try to be better people. Jerks! It's real funny how Caucasians can say really stupid, ignorant, petty, and ludicrous comments behind closed doors but in public make it seem as though everything is fine and all the BS. The bottom F*Cking line is that this was a promo and you jerks turned it into a roasting session on other races mainly African-Americans and I am totally pissed!!!!!!!!
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11-22-2008 @ 10:40AM
KD said...
Tatiana, It sounds to me like you need to practice what you preach. Cowards, Jerks... who the hell are you to pass judgement. I, for one, would and do gladly tell people to their face what I think of them. One more thing... unless you were a leagal resident of Africa and gained American citizenship, you are NOT African-American, you are simply Black. You NEVER hear a White person refer to themselves as a European-American do you? Get it right. Give credit where credit is due.
11-23-2008 @ 2:37PM
Judy said...
Caucasians are not the only race who can say really stupid things. Why are we seeing so much hate on this issue. It is just free food...........race has nothing to do with it.
11-23-2008 @ 3:01PM
thumper9129 said...
Ease up, your anger is not warrented. People in this country did not vote like the racist nation you think the US is. Everyone pokes fun at the oposite race from time to time. Stop taking it so seriously. Unfortunately a lot of people do not agree with the Obama agenda. That does not make them racist!!!! What is a fact about being racist is the number of blacks that voted for this man because of the color of his skin. Our country is a mess. I'm thankful for the color of our office, black, white and hispanic, and we all get along, laugh at the jokes, make jokes of our own, but when it comes time to get the job done, we all work together. Many blacks see Obama as too far to the left, against their relgious belief, and yet voted for him just to make history! If those that cared about our country would start watching C-Span, and hear the Sentate in action, they may realize just where this country is headed. I guarentee they will make a mess of the bail out, and we will all pay a hefty price for it. I say give the money to all the Citizen's of our country, we would spend it on cars, homes, paying down debt, investing in the stock market, and also pay taxes on it. Now that would get our economy moving in the right direction. But heaven forbid the average black, white, hispanic, asian american citizen should benefit from any of this money. Think about it.... that would be a very fair way to distribue the money and our economy would be booming.
11-23-2008 @ 7:48PM
timbo said...
so you are pissed....... lol... i want some chicken...
11-21-2008 @ 7:05PM
Eurothania said...
This could be an article about pizza,retail chains,weight loss programs..DOESNT MATTER,cuz there will always be some fool who has to make racist comments.WHO THE HECK cares what color or race the people who are carrying free pizza are???wtf! the only thing missing in the comment section was any reference to president Obama! I wish people would stop and think twice about their backward ignorant childish comments!!this article is about PIZZA!!! When you see an article about race distinction or something, THEN THAT would be the appropriate time to talk about someones skin color, and then maybe only then, YOU WONT SOUND LIKE SUCH A BIGOTTED IDIOT!!!!
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11-21-2008 @ 7:30PM
Zaphod said...
It's not just blacks, I know a lot of white folks that would wait in line for a free Pizza. Although I wouldn't do it unless it had peperonni.
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11-22-2008 @ 10:40AM
PB said...
You tell 'em, KD!
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11-23-2008 @ 2:38PM
Cathy said...
They just cant make enough money.....I dont eat
at these places the food is not good for your
health......early grave fast .........
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11-23-2008 @ 2:40PM
Mr T said...
PLEASE people......I am so tired of hearing about race.....that's what the media and some government agencies want you to do....keep it going. I am an AMERICAN.....part English, Irish, German and Cherokee.......study history and see how we were treated...........If you are AMERICAN you are AMERICAN......put the rest of the crap to bed.....be proud of your heritage......but realize that a house divided against itself CANNOT stand. Remember all of the promises of communists and other enemies of the USA and the statements of how they would beat us from within......this is one of the ways......buy helping to continue the racial problems....how soon we forgot a UNITED America after 9/11........come on people wake up.....those who do not learn from history are destined to repeat it. Quit making every little thing about race.....America is in monetary trouble and it is going to take us ALL to work out the answer!!!
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11-23-2008 @ 3:33PM
Carol said...
Funny, always the 'backs voted for Obama because he is black". Hey how about the whites who voted for McCain because he is white???
In this economy any break you can get is welcome, free pizza, free burger, whatever, And it is advertising; they want you to want that free burger etc so you will go to the store then order the fries or garlic bread as long as you are there.
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11-23-2008 @ 4:12PM
Mike F said...
I thought this was about Burger King? Some how it became raciest. Why do we as americans need to make things like that raciest? Are we that bad? No wonder the world is laughing at us.So anyway To bad that Burger King does not like New York or Boston. I guees the North East is forgotten land.
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