10 huge retail rip-offs you can no longer afford to ignore, despite your cravings
Filed under: Bargains, Shopping, Tax, The Dolans
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With times tight, everyone is looking for ways to save money. One way to do that is by making sure you get the most bang out of every hard-earned dollar you spend. So today we're going to reveal some retail rip-offs that give you less than your money's worth.
These tips aren't about scrimping or cutting out life's little luxuries -- we just want to show you some places where you are paying big price mark ups and may not realize it. Once you see just how little you are getting for your money, you can save a lot with just a few simple changes. Like...
1. Wine in restaurants
The markup on wine in restaurants is outrageous -- 100 to 200% more than what you would pay at the store if you buy by the bottle. It's a whopping 300 to 400% markup if you buy wine by the glass! To make it even worse, the highest markups are on the lowest priced wines.
Here's one thing you can do to combat wine markups: If your state/restaurant allows it, bring your own bottle and pay a small fee for the restaurant to open and cork it for you. You'll normally pay about $10.
Option two: Find out if the restaurant has an "off premises" license that allows you to take open wine bottles home with you. If so, you'll save money when you buy the full bottle even if you don't plan to drink it all. Simply cork it at the end of your meal and bring it home to enjoy later.
2. Pre-cut fruits and vegetables
Pre-cut fruits and vegetables didn't even exist 10 years ago, but Americans spent more than $600 million on prepared salads alone last year. According to Information Resources, Inc., pre-cut vegetables are the fastest-growing category of produce.
We understand that grabbing pre-cut fruit and vegetables can help cut down on your time in the kitchen, but that small convenience carries a big price. It's safe to say you are paying at least double the cost for pre-cut produce versus buying their whole counterparts. Another negative – you aren't getting all the vitamins you think. Tests have shown that pre-cut vegetables, for example, start losing their vitamin C once they are cut!
3. Popcorn
You don't need us to tell you that the price of popcorn at the movie theater amounts to highway robbery, but it might be even worse than you thought. According to a professor at the University of California-Irvine, you're paying a 1,300% markup on that tub of buttery popcorn!
When you do the math, $5.50 for that bucket makes an ounce of popcorn more expensive than fillet mignon!
4. Anything at eye level in the grocery store.
Here's a great inside tip that we got from a store manager: You'll pay more for items at eye level on the grocery store shelves.
Products with the highest markups get that prime shelf space because the store gets a share of those fat profits. Less profitable products get high and low shelf space at the supermarket, so that's where you are likely to find the best bargains.
5. Brand-name medication
Next time you are shopping for an over-the-counter medication (such as Tylenol or Nyquil), give a closer look to the generic versions next to them on the shelf. A general rule of thumb is that you'll pay 30 to 40% more for name brand medication versus generics.
Most of that cost difference is because of the money that brand name companies spend on marketing and packaging. As long as you are getting the same medication and the same results, why pay for their ad budget?
Check the active ingredients and dosages on each box or bottle to be sure they are the same. If so, save big with the generic. If you have any questions, ask your pharmacist or doctor.
6. Bottled Water
Did you know that the two biggest brands of bottled water in America --Dasani and Aquafina -- are nothing more than purified tap water? In fact, estimates are that 40% of all bottled water is tap water. At close to $2 a bottle, bought alone, that makes bottled water one of the biggest retail rip-offs.
For the price of one bottle of Evian, a San Franciscan can receive 1,000 gallons of tap water. According to "Message in a Bottle" by Charles Fishman, bottled water can cost 10,000 times more than tap water -- about $10 per gallon for high-end brands. And more than 90% of that cost is in the bottle, lid and label -- NOT producing the water.
If you are concerned that your tap water is not as clean as bottled water, buy a water pitcher with a filter or install a filter on your faucet. Then buy re-usable bottles to fill and take with you when you are on the go.
7. Produce at organic groceries
The huge boom in buying organic produce has led to a huge boom in prices. You'll pay 30 to 50% more for organic produce -- sometimes more if something is not in season. Now, that may be completely worth it to you, but if you are looking for ways to save, here are a few ideas.
First, shop at your local farmers markets and look for farmers growing organically. They likely won't be charging big markups. Next, consider not buying organic when you are shopping for types of produce that use very little pesticide. The top 10 types of produce with the lowest pesticide levels are (starting with the lowest): onion, avocado, sweet corn (frozen), pineapples, mango, asparagus, sweet peas (frozen), kiwi and bananas.
8. Non-organic produce at organic groceries
Just because produce is being offered at an organic store, does not mean it's organic! Be sure to check the signs and labels before you buy. Non-organic produce often still carries a hefty mark-up at specialty stores.
You could end up paying 30 to 50% more for the same non-organic apples or tomatoes you could get at your regular grocery store. Buyer beware -- read the labels!
9. Coffee
Coffee mark-up is insane. And we're not just talking about the fancy "mocha grande latte with soy" kind of coffee. A plain ol' cup of joe can carry an absurd markup.
A plain 16 oz. cup of coffee at Dunkin Donuts costs $1.75. You'll pay at least that for a much smaller cup at most restaurants. Consider that a plain 16 oz. cup at home will cost you about $.55.
We're not telling you not to enjoy that occasional coffee run. But just one cup of coffee a day at home rather than buying it could save you $438 a year.
10. French fries at restaurants
French fries are a big profit maker for restaurants. A 10 ounce potato makes about 90 french fries (that's about the serving size for large fries at a fast food restaurant). That potato costs about 30 cents, but brings the restaurant about $1.75.
Let personal finance experts Ken and Daria Dolan of Dolans.com help you and your family save money and get the most bang out of every buck you spend. Start now by learning a dozen easy ways to save money on life's necessities.



Reader Comments (Page 1 of 5)
11-20-2008 @ 7:33AM
chris said...
these authors are incompetent.
it saddens me that aol chooses to publish so much garbage content filled with bad or nonsensical advice on the subject of "home economics" - (a redundant term if you know your etymology.)
it makes my teeth hurt to think that they get paid to fill people's heads with foolishness.
according to them coffee from dunkin donuts is
a bad deal because it costs them 55 cents and is sold for $1.75
are they aware that restaurants and other ready to eat food sellers generally shoot for food costs of 1/3 - or to put it another way, seek to charge triple their ingredient costs?
(this does make restaurants a rip off? no. the other 2/3 of the price go to all the other costs. most restaurants that are opened go out of business. the ones that are successful do not make more than 15% of sales in profits, which is low given the level of risk and the amount of personal commitment.)
EVERYTHING that costs less than $1 is marked up triple.
rent, employees, licenses, taxes, tax prep, utilities, trash hauling are not free. if you buy it in a store you must help pay the costs of operating the store or the store cannot be there. DUH !
coffee from dunkin donuts is a bad deal, not because of the markup, but because they are a corporation and like all other corporations they hate america and they want to rob, enslave, and in time kill all people, especially americans
Reply
11-20-2008 @ 12:13PM
Franky said...
I agree with Chris
Why does everyone think restaurants are ripping the public off. They are the last businesses in this country that actually produce their product domestically and locally as well as employing the local citizens. Restaurant workers work around the clock all year long to produce an enjoyable experience for you.
Do Department stores produce clothes, shoes; make up etc. in this country.
You should support your local restaurants and local businesses that provide jobs for Americans and produce local products or Mr. and Mrs. Dolan you will singing the blues to America for many years to come. Shame on you.
Please stay at home in your unfurnished cold dark home and drink cheap wine. Cheers to you. A listener for 35 years.
11-20-2008 @ 10:22AM
randy said...
this is by far the most ridiculous comment i have
ever read in my life.
this article is simply stating that it is more economical
in some cases to do it yourself, at home, rather
than constantly purchases things at "three times"
the cost like most americans do.
and i highly doubt that that dunkin donuts is
trying to kill everyone and enslave america.
11-20-2008 @ 10:34AM
Jessica Shiloh said...
Chris--you sound as if you are ranting rather than producing a logical debate over this article. The point of this particular piece of writing is to give consumers hints on how to save money, not to bad mouth chains such as Dunkin Donuts. Yes, we all know that restaurants mark up the price, and yes, the point of that is to make money. However, there is no denying that the United States is experiencing a recession; the un-employment rate is on the rise and PEOPLE IN TURN WANT TO SAVE MONEY. I appreciate the tips from this article, that's all you should take them as: tips. As for your comment about corporations wanting to kill all Americans? Very immature and absolutely absurd.
11-20-2008 @ 12:11PM
Val said...
Well, I was so agreeing with everything you were saying until I got to your last paragraph. Very scary.
11-20-2008 @ 5:47PM
Paul said...
at dunkin you get one cup for that price and other places you get allthe refills at cheaper price.
Dunkins coffee is nothing special. It's the fat fat cream that gives it, its flavor.
Paul
$I.39 where I buy it with all the refills included. A very good resturaunt.
11-21-2008 @ 11:02AM
nick said...
Im sorry but im stuck on this one, I think Chris got a little too fired up about this subject. He makes very good points though. Anyone with half a brain knows that the reason resturants up-charge so much is because they have to pay alot of bills to pay, and if your not making money, then whats the sence of being in business? But i dont think Corprate Dunkin Donuts is trying to kill people. You need to chill on that one bro. I imagine you as one of those people who boycot everything thats not charitable or non profit... let it go buddy.
11-22-2008 @ 7:04PM
annie said...
You were doing so well until that last paragraph.
11-26-2008 @ 1:26PM
Cheryl said...
The point of the article is simple tips on how to save for those with no frugal sense, Chris, not corporate America being evil or Dunkin' Donuts or any other restaurant being a "bad deal". If corporate America were out to kill everyone, there would be no more corporate America.
11-28-2008 @ 6:28PM
MasterWill said...
I understand what they are saying - but under the the guise of giving advice to save you money - this is trite and nothing new or exciting. it doesnt take a rocket scientist to know that if you go out to eat - you are going to pay the prices.
I've been in the food business (though no longer - so no real great agenda here). It is typical to shoot for a 33% food cost - so yes- you triple your cost - and out of the remaining 67% - you are paying rent, salary, insurance, taxes, utilities, etc. They are in business to make money.
Do you think when a furniture store has a sale and sells at 70% off that they are losing money? NO! Do you think that WalMart is losing money when they take that $15 blouse and mark it down to $5-$7 end of season? NO! Do you think a store is losing money when they sell jewelry at 70% off retail? NO!!!
Again - just very trite little ideas to save money. I could write a newsletter on how to REALLY save money and sell it for $24 a year!!
If you dont like to pay the prices for wine or coffee - then dont do it - pour your own wine or fix your own coffee.
12-03-2008 @ 3:05AM
Susan said...
ARe you an idiot? I am no dunkin donut fan, but who do you think provides jobs....oh those evil corporations. Go to China or Russia to live.....your a socialist and socialism failed. your just a left liberal who has no brains and wants the government give everything to you. Go kiss Obama...he'll take care of you,.,.,,why don't you get off your stupid butt and work......but please don't work for an evil corporation
11-29-2008 @ 11:23PM
Ell said...
well, America is ripping America off, thats why we are poor
11-30-2008 @ 12:01AM
elteescat said...
You missed something: The article was saying that the 1.75 price on coffee at Dunkin Donuts was a GOOD deal compared to OTHER places who charge just as much for LESS coffee. You might want to go back to a few months of English class to make sure you understand something before you start ranting and raving and making an idiot of yourself! And the whole POINT of the article is that prices ARE rip-offs compared to the much LOWER price of just buying basic things and staying home instead of going out and paying an arm and a leg. --------DUH!!!!!!!DUH!!!!!!!!DUH!!!!!!!DUH!!!!!!!!DUH!!!!!!!! DUH!
11-20-2008 @ 10:38AM
Patrick said...
What about soda? A large soda in a fast-food restaurant costs pennies to provide and they charge well over a dollar to dispense to customers.
Reply
11-20-2008 @ 11:03AM
john said...
I couldn't agree more. Wine in restaurants is not a rip off either. The cost of wine or food in restaurants goes toward overhead and fixed expenses. These people are wrong in their thinking and aol should not publish such nonsense.
11-20-2008 @ 11:04AM
Sharon said...
Soda is a luxury that none of us really need. Too much caffeine, too much sugar or too much sweetner of any kind and way to much sodium. Check it out. Drink water instead - even hot water instead of Coffee.
12-10-2008 @ 12:00AM
David said...
...and lets not forget that they fill half the cup with ice unless you request no ice.
11-20-2008 @ 8:52AM
Adam said...
Nestle waters is in fact, the largest supplier of water. The majority of the water they produce is spring water.
Reply
11-20-2008 @ 5:16PM
Josh Mullenite said...
Articles like this are going to hurt the economy more than help it. By refusing to buy high margin items you are going to make things harder for the stores you shop at.
Reply
11-20-2008 @ 5:48PM
Paul said...
Too bad!!!
Do a little reality checking and do no believe the BS on the stock market channel.
Paul