Budweiser's sale to InBev: Is the King of Beers about to be colonized?
Filed under: Extracurriculars, Food, Investing
When I was a college freshman, Budweiser truly was the king of beers. Most of the time, my drink of choice was either Natural Light or Milwaukee's Best (aka "beast"), both of which were godawfully cheap and amazingly easy to guzzle. From time to time, though, my friends and I would pool our resources, clean out the couch cushions and prevail on an older friend to pick us up a sixer of the famed Bud. And, to be honest, between its diuretic effects and bread-like flavor, Budweiser proved itself to be a handy celebratory tipple. As time went on, my tastes matured and I began experimenting with other supercheap brands like Mickey's, Genesee, and Miller Genuine Draft. Still, part of my heart always belonged to the king, and even now, years later, I sometimes feel the urge to crack open a Bud. Of course, I generally sip a bottle of bock or hefeweisen until the feeling passes. Still, I was shocked when I read about the possible purchase of Budweiser. Never mind its German name, Budweiser is still the iconic American beer.
On the other hand, iconic American names seem to mean less and less nowadays, when General Motors uses the "Vauxhall" name overseas, Chrysler was owned by Daimler, and most electronic components are made in China. For that matter, InBev, the Belgian firm that has announced a takeover bid for Anheuser-Busch, also owns signature beers from numerous other countries, including Canada (Labatt), Germany (Beck's), the Czech Republic (Staropramen), and the United Kingdom (Bass). While I can't speak for all of InBev's 200 brands, I can absolutely state that Staropramen is as good as it ever was (which, by the way, is pretty damned good).
InBev's $46.4 billion bid for Bud led to an immediate jump in the stock's value, which made investors really happy. Moreover, the beverage company's impressive distribution network would probably increase Bud's sales, which would be a major boon to the Americans who actually brew the beer. And, to be honest, with the inflated dollar leading to the regular sales of American icons, this sort of transaction is probably something that we'll just have to get used to.
That having been said, I still wonder if Budweiser will taste the same...
Bruce Watson is a freelance writer, blogger, and all-around cheapskate. He recently tried Pabst Blue Ribbon again. It still sucks.
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Reader Comments (Page 1 of 1)
7-14-2008 @ 4:14PM
Brent said...
This is complete crap...i am so pissed they would sell, i know I am probably overreacting but sometimes we need to just leave stuff alone, lets keep one god dam thing american. everything else is foreign made or owned, we as americans need to stand up and say we don't want german owned beer over here let us have our american Budweiser ....
Reply
7-24-2008 @ 9:11AM
Nathan Susnik said...
Budweiser was not brewed until much later than 1806 (it's a pilsner which wasn't brewed until later) technically although the root is Germanic, it is a Czech beer. Much like the roots of many English words are Germanic, Latin, or Greek. But besides the history of words and beers I completely understand your argument, I just did not want the common misconception that Germany invented all beers... (even though I live in Hannover Germany, the Czechs, or currently Czechish areas deserve some credit for the lovely pilsner).
Thanks Bruce,
Nathan
Reply
7-24-2008 @ 9:15AM
Bruce Watson said...
Nathan-
Very, very fair point. In fact, one of my favorite aspects of the InBev sale is that it may open Budweiser's American distribution to some of Czech's beers, notably Staropramen. You are absolutely right--Czech beer has been neglected for far too long. In fact, it's also worth noting that pilsener comes from Pilsen, which is currently called Plzen. It's also in the Czech Republic.
7-25-2008 @ 4:16AM
Nathan said...
Budweiser is not a German name, it's Czech, originally brewed in Czech, the name is stolen there is still a beer brewed in Czech called Original Budweiser (from Budweis Czech) . Sorry to ruin that for you.
Reply
7-23-2008 @ 11:03PM
Bruce Watson said...
Nathan-
Bohemia, the area where Budwar is located, was German until 1806, then Austrian, then Czechoslovakian, then Czech. German is still widely spoken in the area. I've had a fair bit of Budweiser Budwar (not to mention Staropramen, a superior, Czech-named beer), and found it to be far better than the American brand.
Bottom line, though, it's a German name that is currently used by a Czech brewery.