Supercharge your stimulus rebate at select retailers
Filed under: Debt, Shopping, Tax
In the next few weeks, economic stimulus checks will begin hitting mailboxes and bank accounts across America. Like all good Americans, you should be ready to spend your check as soon as it arrives in order to stimulate the economy. Several retailers have already announced programs to lure shoppers through their doors with stimulus incentives. Both Kroger and Sears are offering 10% bonuses, in the form of gift cards to anyone who signs over their stimulus check. If you want to get in on the spending but received your economic stimulus check via direct deposit, you can still take part in the "deal" via check or debit card.
I'm going to go out on a limb and predict the future, in May and June, we will see loads of check fraud as retailers have untrained clerks accepting checks for over $1,000, just wait and see.
The real question which you need to ask yourself is, whether this additional 10% bonus is worth spending your government windfall, rather than tackling debt. While these gift cards have no fees or expiration dates, cards are easy to lose and misplace, costing you a nice chunk of change. Also even though gift cards tell the holder to, "treat the same as cash," in my case, a gift card gives me a feeling that I can buy whatever I want since it isn't really money, often leading to frivolous purchases. If you find that you had similar feelings with the last gift card grandma sent you on your birthday, this deal may not be for you.Personally I am going to forgo stimulating the economy. That's right, much to my wife's disappointment, we won't be spending the rebate on scrap-booking supplies and a flat screen TV. Our stimulus check will be heading straight to our credit card debt, which last time I checked, we were paying more than 10% interest on. Even though the debt is on its way to a 0% card in the next month, knocking over a grand off of our debt is way more satisfying than any shiny, beautiful, sexy new HDTV is. Right? Right?
Unless you have a killer interest rate, your stimulus check may be best spent on what you purchased last year, rather than what you want to purchase this summer.
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Reader Comments (Page 1 of 1)
4-21-2008 @ 12:45PM
Austin Chu said...
Hi, I work for a company that works heavily in the gift card industry. I stumbled upon this article, and I loved the commentary. I completely agree with you. A couple of days ago we commented on this issue at savvywallet.com. Here's the scoop: The retailers know that the money will be spent on something, and they just want it to be spent there. In addition, they also know that shoppers are more inclined to spend more than the value on their cards (another added bonus). Look at it this way, give me free samples of chips at Kroger, and I'll buy the whole 10 lbs bag. Oh yeah, put it on my gift card.
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4-21-2008 @ 12:47PM
Josh Smith said...
Thanks for chiming in, great insight into the gift card machine. I need to check out Leverage more, it looks useful.
4-21-2008 @ 12:59PM
Austin Chu said...
yeah, no worries. Just a quick statistic. Last year, Americans spent $100B in gift cards, and around $8B was lost/unredeeemd. It's amazing how much we spend and how much is lost. So although it may seem like Kroger and other retailers are cashing in, ( even though they are ), most of us will end up losing it or forgetting about it. I might as well use the stimulus and put it towards my down payment for my Ferrari.
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