Mad as hell? YouTube your consumer complaint rant
Filed under: Ripoffs and Scams, Technology
When a product disappoints you, do you reach for the phone, or even worse, write a freakin' letter? You're living in the future, dude, so act like it! If a product sucks, YouTube your rant about it.
YouTube and similar sites such as AOL Video are full of video complaints about product failure, usually extended plaintive ramblings about every nuance of shortcoming. Who, you might ask, watches this stuff? Is anything less interesting than a young lady's travails with a hair weave product? Actually, some of them are damn entertaining, as the video below will attest.
And the results might surprise you. Corporations, at least the savvy ones, keep an eye on viewer-posted video for consumer complaints, for two reasons. First, these most vocal customers can be just as vocal proponents of a brand if turned around by responsive customer service. Second, these complaints can be good business intelligence, an early warning of possible problems.
So the next time you have a consumer complaint for which you can't get a company response, don't just whine to your spouse; video it!
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Reader Comments (Page 1 of 1)
2-27-2008 @ 12:21PM
Mark haines said...
Same thing happenned to my daughter last week. Apple denied coverage because they claim their was a small hairline crack and in their eyes the warranty was void because they think the mac was dropped.The ethernet connector was not working everything else was fine. $800 to replace memory board. $250 3 year warranty down the tubes. The make warranty is now void. my daughter never dropped the Mac and it appears it was wera and tear 1.5 years later. have attorney that may work on class action suit. Have your warranty been denied by apple for some lame excuse. Email me at hainessold@aol.com
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2-28-2008 @ 3:42PM
Marc said...
Great article.
You might also want to try www.Measuredup.com a fun and useful customer service review website where people share reviews with other users and with companies. Like you said, some companies are on top of it and companies that are involved with and value customer service read Measuredup to keep up on what people are saying and to be able to improve customer service.
It is free and easy to use.
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