In praise of the penny
Filed under: Reduce, Reuse, Recycle, Simplification
It seems like the easy way out. It isn't.Every few years it seems, somebody -- usually a politician, occasionally a writer -- will come up with the notion that the United States should abolish the penny. It makes sense at first. After all, what can you buy with a penny? Pretty much, um, nothing. It seems like forever since I've even seen bubblegum machines offering their wares for a penny.
And, of course, because nobody uses the penny, and they pile up so quickly when you're given change, they end up infesting empty jelly jars, the tops of dressers, the insides of sofas and other random places.
The latest buzz that the penny should be dropped apparently started from this New Yorker article, which was titled, "Penny Dreadful," with the subhead: They're horrid and useless. Why do pennies persist?
I have to admit, the author makes some good points. I couldn't help but be impressed when David Owen wrote, "During the past thirty years, the U.S. Mint has produced something like half a trillion coins, most of them cents, yet the Mint estimates that only about three hundred billion coins are currently in circulation. This estimate is probably high, since it includes coins that haven't budged from their coffee cans in years." So, what's the big deal? Well, Owen concludes, "Pocket change leaks from the economy the way air leaks from a balloon, and most of what leaks is pennies."
Ah, ha. The penny is responsible for our current economy...But all I can think is that if the penny disappeared, it would be something of a tax. After all, if someone is selling hamburgers, and they conclude that they can make a pretty good profit by selling them for $1.57, they're almost certainly going to round up the number to $1.60. Owen admits that this is what a lot of critics say, and he dismisses it by noting that it is, when you think about it, just a matter of pennies, and given that many Americans happily give up 8% of their money when feeding their coins -- most of them pennies -- they probably aren't going to quibble over a few cents. And I wouldn't, if we were just talking about my hamburger, but we're also talking about my electric bill, my water bill, my mortgage, the groceries my wife bought today, the gas I filled up my car with today -- that's a lot of extra pennies I'm likely to lose -- every day.
Sure, eventually we'd get used to it. The half-cent, Owen points out, hasn't been around since 1857, and I suspect there aren't too many of us who miss it.
This is an argument that's been going on for years, of course. William Safire wrote about it for The New York Times in 2004, coming down in favor of getting rid of the penny. The Los Angeles Times had a story about the mint considering getting rid of the penny in 1976 (you can click on it and see the headline, but you have to pay for the entire article). I suppose eventually it's inevitable that the penny may go, but then what's next? The nickel? The New Yorker alludes to that possibility and even jokes that while we're at it, get rid of the dime. It's dizzying, and if nothing else, think about Coinstar, the coin counting company -- are we really going to eliminate the penny and thus eliminate an entire business? Oh, sure, the founder's plenty rich, but what about his descendants? You want them shivering out on the street?
OK, not a strong enough point that would get me points in a debating competition. I'm getting a little emotional here. But look at it this way -- think of all those sales where small businesses promote a product as being just 99 cents, or just $19.99, or just $1999.99. They all do it, because they know that we Americans, always looking for a bargain, are going to say, "Wow, that's just under a dollar," or, "Wow, that's not even $20," and so on. We get rid of the penny, and those sales tactics are gone.
Of course, one could argue that businesses, in order to get us excited about a sale, will lower their prices to 95 cents, $19.95 and $1999.95, which would end up saving the customer four cents. Maybe. But all that would do for me is remind me that our penny is no more.
Still, that's also not a great argument, is it? Well, what about this? The expression, "that's just my two cents," will eventually cease to exist. Think about it. We'll keep saying it for awhile, but in 20 or 30 years, when we're talking to the younger generations, we'll say something like, "That's just my two cents," and there will be a blank look. "Two cents? What's that?" And what if that younger person is your boss? And suddenly your younger boss thinks you're no longer hip, and you're fired. You ever think of that, David Owens or William Safire? I thought not!
OK, maybe after my fear of a tax round-up, my arguments aren't rock solid. Maybe I am a nostalgic freak and hate the idea of no longer finding a penny on the sidewalk, with the Lincoln side up, and saying, "Heads -- that's good luck." But I don't care. There's something priceless about the penny, even if it's only as a counting tool for kindergarten kids learning how to count money. Please, if the Secretary of the Treasury happens to be reading this, don't change my change.
Geoff Williams is a business journalist and the author of C.C. Pyle's Amazing Foot Race: The True Story of the 1928 Coast-to-Coast Run Across America (Rodale).










Reader Comments (Page 1 of 1)
3-26-2008 @ 1:08PM
sarah gilbert said...
i'm laughing. but what if the mint no longer *produced* pennies but let them stay in circulation? prices would eventually start solidifying at five-cent increments, but since most people pay with debit cards now, anyway, it would take a while. and there are enough pennies out there to fuel the penny dish at my local organic market for a while.
then the pennies would start getting valuable! and finding a penny really *would* be good luck, face up or face down. i can't, however, stop you from getting fired when your young hip boss doesn't know what "two cents worth" is though ;)
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3-26-2008 @ 1:34PM
Fred said...
The author has not done any research. ALL proposed legislation has ever done is eliminate production of one cent coins and permit rounding to the nearest 5 cents of the final after tax total of cash transactions only. There has NEVER been a proposal to eliminate the use of the cent for pricing. Any school child could detect this: look at gasoline pricing and sales tax. They are priced in fractions of a cent, yet final prices are rounded up or DOWN to the nearest cent. If we end production of the one cent coin, the exisitng coins will still be legal tender and all pricing will remain as is. If you pay with a credit or debit card, you pay to the final total rounded after tax to the nearest cent. if you pay with cash, you pay rounded to the nearest 5 cents. AGAIN: rounded up or DOWN.
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3-26-2008 @ 2:06PM
Bill Santagata said...
Here are my two cents:
It costs too much for the U.S. Mint to continue producing pennies, however many people have sentimental attachments to the penny or believe the penny is necessary to the economy. How can we keep the penny, but keep it worthwhile for the Mint to produce it?
Changing the metal of the penny is a short-term solution, but a better way would be to introduce a TWO-CENT COIN that would circulate with the penny.
Think about it: it takes 5 pennies to make a nickel, therefore the most amount of pennies you would ever need back in change would be 4.
With a 2-Cent Piece, you would only ever need 1 penny back in change for any given transaction.
Therefore, minting a 2-Cent piece would reduce the need for pennies by 75%. Take the current mintages for pennies, devote 25% of that to pennies, then 75% of that to a coin worth twice as much (and therefore the government would make money producing it).
If the coin goes the way of the two-dollar bill and is never used, then there won't be enough pennies to go around and business will have to round up or down to five-cent increments. The people will have spoken: we don't care enough about the penny to adopt this new coin.
Another plus is also that you'll be getting less coins back in change.
Furthermore, because it won't be used in vending machines due to its low value, the 2-Cent piece can be made into a rounded square-type shape to be easily distinguishable from the penny.
Also, it would spark interest in the numismatic sector as it would give coin collectors another series to collect.
Also, there is a 2-Cent Euro coin that circulates widely, and the U.S. used to mint a 2-Cent coin in the 1860s, so this idea is not entirely crazy. 2-Cent coins do exist around the world.
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3-26-2008 @ 2:47PM
Kilgoret Trout said...
The 2-cent euro is worth 5 U.S. cents, so don't compare the two. Since pennies cost 2 cents to make, and almost 10 cents to make a nickel, it only makes sense to get rid of both coins and round everything to the nearest 10 cents. It won't cost the consumer more in commerce because we are already losing an equal amount of money in making the two coins (which typically don't remain in circulation - maybe an individual penny or nickel gets spent about once a year)
3-26-2008 @ 7:57PM
Jason Hoppe said...
How about this. The Gov't should continue minting pennies as it is their responsibility. They are supposed to maintain the value of our currency. Not drive it into the ground as they have done for almost the last century. Abolish the Feds and the penny will be worth a fortune.
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3-27-2008 @ 3:16AM
Kevin said...
I've got a better idea than getting rid of the penny: improve our economy so that it's worth something again.
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3-31-2008 @ 1:16PM
bob runte said...
It's the economy that needs to be fixed for the penny to be worth something. Instead of eliminating the penny, eliminate the 1, 2, 5, 10 and 20 dollar bills and replace them with coins. Paper money is worthless. At least give us something with some real value.
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4-02-2008 @ 12:11AM
Rich said...
The better idea is to reduce production of the penny to every few years like is done with paper currency. If you only have to produce 1/5 the money for pennies compared to what currently is done, it makes the penny stay circulated but reduces overall cost of production. Stimulate the economy so its worth more and reduce production to 5 or 10 year intervals and the deals set.
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